Personalization

Trend - 3D scanner apps capture and generate three-dimensional models of real-world objects or environments. These apps transform physical objects into digital 3D assets that can be used in various applications and industries, including augmented reality, virtual reality, design, gaming, and health.

Insight - Consumers are often looking for ways to access advanced technology without purchasing a new device, and mobile-integrated scanners are an accessible resource for individuals looking to view and create personalized digital assets. By using an app instead of a machine, consumers without prior experience in 3D assets can experiment and produce their own without incurring hefty costs.

Trend - Brands are adapting to the increasing presence of smart technology on worksites with professional-focused rugged tablets. These tablets have larger, clearer displays than rugged smartphones, making them more suited for on-site collaboration and communication.

Insight - Workers in physical labor industries, such as construction or engineering, often require smart technologies to view plans and instructions, and communicate with other workers. These workers cannot afford to have technology be fragile, like many smart devices are. While these users have previously used rugged phones, or phones with extensively protective cases, brands are now adapting to the needs of this industry in full with rugged, certified durable tablets.

Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.

Insight - The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health, particularly those who have illnesses that are stigmatized. Combining this sense of community with predictive monitoring allows for a personalized approach to healthcare--which isn't always possible in traditional medical settings. Targeted virtual care makes individual lifestyles and needs a priority, while reducing costs for patients.

Trend - Travel agencies are offering 'microcation' packages that include short-duration, event-packed getaways. These vacation are more affordable and are easier to plan than vacations, making them fit for customers of all ages. Microcations can also be taken in quick succession for versatility.

Insight - Each year, studies reflect that workers are taking fewer vacations and less off-time. This is due to rising costs of living, competitive workplaces, and scheduling constraints. As a result, many workers are gravitating toward microcations. These workers prefer microcations for the reduced cost, lowered environmental impact, the ease of slotting them into busy schedules, and the versatility of being able to take shorter vacations, but more frequently.

Trend - Automakers are releasing premium motorhomes with durable, rugged builds designed for off-roading. These motorhomes are easier to move around on and off road, making them better for camping than traditional motorhomes. Additionally, rugged motorhomes resist more extreme weather conditions.

Insight - When many consumers go camping or go on road trips frequently, they often choose to invest in a motorhome, rather than renting cottages and camping setups in each location. These consumers prefer motorhomes for the versatility in location, ease of mobility, and the reliable access to resources they provide. However, many motorhomes can only be towed by large trucks, and are too heavy to be suited for off-roading. This creates a market space for rugged, off-roading-ready motorhomes.

Trend - Corporations are launching DEI programs and initiatives designed to support the careers and lives of neurodiverse employees. These programs ensure equality in hiring patterns, resource access, and worker compensation. These benefit businesses by improving employee satisfaction and retention.

Insight - In the post-pandemic working world, employees have many options for workplace culture, such as finding flexible working hours, locations, or compensation. Employees each have preferences, such as wanting more flexibility or a larger wage. However, workers quickly leave jobs where they feel they do not belong, resulting in high turnover for less desirable workplaces. Companies are avoiding this fault by launching new DEI initiatives that, in addition to other protected classes, support neurodivergent workers.

Trend - Virtual health services and care have become commonplace, but many are limited in their capabilities. Now, some businesses in healthcare are offering urgent care through their virtual platforms--with services like at-home medical dispatching and fast turnarounds for necessary prescriptions.

Insight - Virtual medicine has made healthcare more accessible as it saves patients time and transportation costs. It also offers opportunities for businesses and institutions in the healthcare industry--especially in expanding their reach. As hybrid (virtual and in-person) healthcare becomes the norm--particularly as online urgent care becomes more effective and expansive--these platforms have the potential to reduce the issue of overloaded hospitals with long wait times for patients.

Trend - Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset, and can deliver instant answers to any related question to any number of customers at a time. This scalability saves money for the business and time for the consumer.

Insight - Some of the largest complaints with e-commerce and online retail interactions are related to misrepresented products, the inability to ask retail workers questions, and the slow response time of online customer service agents, particularly during high-traffic times. However, many customers in this space would rather deal with these challenges than shop physically due to travel or time constraints. This means customers place pressure on brands to improve online experiences.

Trend - Soju seltzers and cocktails are alcoholic beverages that are made with soju, a distilled spirit that originated in Korea. Soju has a mild flavor profile and lower alcohol content in contrast to other alcohols and is often mixed with other ingredients to create refreshing and flavorful drinks.

Insight - Soju is often shared among friends or enjoyed during meals, so consumers gravitate toward it to foster a sense of togetherness and enhance their social interactions. It is often considered an affordable alcoholic option, making it ideal for consumers who want to enjoy good and cheap alcohol. Soju also typically has a lower alcohol content compared to other spirits, appealing to individuals who prefer milder alcoholic beverages. It contains fewer calories than other spirits and is often lower in sugar, making it a popular choice for people who want to drink but are conscious about their health and consumption habits.

Trend - Vintage, secondhand, and upcycled wedding accessories are items that have been previously owned or used but are still in good condition and can be incorporated into a wedding ensemble. These accessories offer a unique and sustainable alternative to new, mass-produced items without the hefty price tag.

Insight - Many couples today prioritize sustainability and want to reduce their ecological footprint, especially when it comes to their wedding. For the eco-friendly bride, having a wedding that is kind to the environment provides peace of mind, especially knowing the people who made the assets were appropriately compensated for their time and work. By investing in sustainable wedding assets, couples contribute to a more sustainable and resource-efficient economy while giving new life to old pieces.