Naturality

Trend - Watchmakers are incorporating sustainable materials, such as ocean-bound plastics, into products. This offers customer the combination of luxury build quality and name, with the positivity associated with sustainable goods. This adds further value to luxury timepieces beyond status symbols, enabling new levels of self expression with timepieces.

Insight - Customers interested in collectible luxury goods are typically motivated by exclusivity, quality, and appearance. These consumers value products that fit their lifestyle, such as luxury watches that match outfits. As a reflexive action to these motivations, the luxury watch industry is filled with ultra limited-edition, ultra luxury iterations. However, these products are typically sold only on their complex composition and professional build quality, which may not fit into every consumers lifestyle due to environmental concerns. As a result, luxury watchmakers are now incorporating sustainable materials, such as ocean-bound plastics, into collectible timepieces.

Trend - As more consumers turn to healthier alternatives to alcohol, no or low-alcohol beverages and mixers are being infused with vitamins to up their nutritional benefits. Wine, beer, seltzers and mixers are all being adapted for the modern, health-conscious consumer.

Insight - Millennial and Gen Z are changing what social drinking looks like, opting for low abv, healthy ingredients, or alternatives to alcohol altogether--like using cannabis instead. These consumers are increasingly seeking out drinking experiences that help relax them and make them feel good--on top of being better for them. As Gen Z consume less alcohol than proceeding generations, they seek out brands that adapt to their lifestyle and more casual approach to drinking.

Trend - Skincare brands are experimenting with microcrystals to help consumers achieve clear, wrinkle-free skin. Microcrystals work to exfoliate the skin, helping remove dead skin cells and debris from the outer layer. This helps address signs of aging and plumps the skin for a more youthful appearance.

Insight - Consumers often desire to look young and healthy, and many skincare products, especially those crafted with ingredients to promote collagen production, can help reduce signs of aging. Microcrystals can be paired with skincare to enhance the effects, which helps consumers feel like they're getting the most out of their products. Whether it's fine lines or loose skin, microcrystals naturally exfoliate and tighten, which eliminates the need for cosmetic procedures and injections.

Trend - Coffee brands have focused their sustainability goals to the pods and coffee grounds themselves, but some brands are now making machines and brewers that are also eco-friendly. Brewers are being made with low-power functions, recycled (and recyclable) materials, and extended lifespans.

Insight - As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines.

Trend - Brands are creating towels woven with a waffle-like pattern. These towels dry faster, are more absorbent, and are naturally antibiotic when compared to traditional towels. Towels styled like this are also less prone to mold or unwanted scents due to the aerated design.

Insight - With rising water and energy costs in many regions, consumers are becoming more conscious of how often each textile must be cleaned to remain sanitary. These consumers are drawn to products that stay fresher for longer, effectively saving time and money on cleaning. One such area of concern is the bathroom, where people often leave the same towel for hand-drying for long periods. These consumers are investing in waffle-woven towels for their antibacterial and fast-drying traits.

Trend - Brands in the sleep industry are transitioning to "greener" business models, and recent products include comforters made from recycled materials. Recycled plastic comforter fillings promote a brands' environmental priorities without altering the quality or lifespan of the products.

Insight - While more people are making sustainable purchase decisions and lifestyle changes, they're also looking for ways to be eco-friendly without altering their quality of life. Brands that help consumers transition to sustainable lifestyles while prioritizing equal (or better) product experiences will have a competitive edge as the market for sustainable products continues to grow.

Trend - Graphene is becoming a notable material in active and outerwear, and brands that offer bedding are now exploring its benefits. Graphene's strength, combined with its antibacterial and thermoregulating benefits, make it especially useful for frequently used items like pillows and bedsheets.

Insight - The market for sleep health/wellness is growing, and bedding is an important aspect of adequate sleep for many consumers. With concerns like allergens, bacteria, and frequent use--people searching for bedding are looking to brands that offer materials that address these issues. Durability, hypoallergenic materials and thermoregulation are all key priorities, and brands that are investing in innovative solutions at mid-range prices are making the industry more competitive.

Trend - Pet brands are creating pet meal enhancers that are based in the same wellness trends that appeal to consumers for their own purchases. Cultured meat, alternative protein and wellness marketing are being re-presented to pet parents--allowing brands to stand out in a competitive market.

Insight - The "humanization" of pets is a trend that's pushed the growth of the pet care industry--where consumers' want the same standards and quality of life for their pets as they create for themselves. Now, more consumers are taking the same approach to buying for their pets as they do their own purchases--through educating themselves about the products, making ethical choices, and adapting their purchases to their pets' individual needs and preferences.

Trend - Soju seltzers and cocktails are alcoholic beverages that are made with soju, a distilled spirit that originated in Korea. Soju has a mild flavor profile and lower alcohol content in contrast to other alcohols and is often mixed with other ingredients to create refreshing and flavorful drinks.

Insight - Soju is often shared among friends or enjoyed during meals, so consumers gravitate toward it to foster a sense of togetherness and enhance their social interactions. It is often considered an affordable alcoholic option, making it ideal for consumers who want to enjoy good and cheap alcohol. Soju also typically has a lower alcohol content compared to other spirits, appealing to individuals who prefer milder alcoholic beverages. It contains fewer calories than other spirits and is often lower in sugar, making it a popular choice for people who want to drink but are conscious about their health and consumption habits.

Trend - Globally, discarded electronics have become a huge source of waste. For some interior design and jewelry brands, this waste presents an opportunity to repurpose materials and create upscale decorative pieces. Furniture and jewelry pieces made from e-waste offer sustainability and a unique selling point.

Insight - The popularity (and often, necessity) of electronics, coupled with brands creating products with shorter life cycles, has had a huge impact on global waste in the last 20 years. Consumers are becoming more conscious of the environmental impact of even "upscale" investments, and more are choosing brands that operate on sustainable business models. These consumers turn to businesses that are able to seamlessly merge sustainable principles with contemporary design.