Marketing Trends

Trend - Startups are combining multiple artificial intelligence (AI)-based services into comprehensive platforms that generate custom advertisements. These use image, video, and text-generation to create entire marketing campaigns, streamlining the process for clients, and saving on time and budget.

Insight - Brands are often tasked with creating marketing campaigns with heavily limited time and budgets, leading to less-than-ideal outcomes in order to deliver on time. These brands desire more efficient services in each aspect, as increasing the ROI on advertising is a top priority for marketing departments. However, these brands cannot sacrifice decision-making control, margin of error, or quality, creating a demand for low-cost, customizable, quick marketing services powered by AI.