Cyclicality

Trend - Watchmakers are incorporating sustainable materials, such as ocean-bound plastics, into products. This offers customer the combination of luxury build quality and name, with the positivity associated with sustainable goods. This adds further value to luxury timepieces beyond status symbols, enabling new levels of self expression with timepieces.

Insight - Customers interested in collectible luxury goods are typically motivated by exclusivity, quality, and appearance. These consumers value products that fit their lifestyle, such as luxury watches that match outfits. As a reflexive action to these motivations, the luxury watch industry is filled with ultra limited-edition, ultra luxury iterations. However, these products are typically sold only on their complex composition and professional build quality, which may not fit into every consumers lifestyle due to environmental concerns. As a result, luxury watchmakers are now incorporating sustainable materials, such as ocean-bound plastics, into collectible timepieces.

Trend - As more consumers turn to healthier alternatives to alcohol, no or low-alcohol beverages and mixers are being infused with vitamins to up their nutritional benefits. Wine, beer, seltzers and mixers are all being adapted for the modern, health-conscious consumer.

Insight - Millennial and Gen Z are changing what social drinking looks like, opting for low abv, healthy ingredients, or alternatives to alcohol altogether--like using cannabis instead. These consumers are increasingly seeking out drinking experiences that help relax them and make them feel good--on top of being better for them. As Gen Z consume less alcohol than proceeding generations, they seek out brands that adapt to their lifestyle and more casual approach to drinking.

Trend - Keyboard manufacturers are creating keyboards using special keycaps and switches in order to appeal to fans of ASMR and soft, gentle sounds. These keyboards are crafted using special keycaps, lubrication, and materials that help customize the sound emitted when a key is pressed.

Insight - More people are seeking ways to enhance their work-from-home environments as remote work practices reach an all-time high. For some consumers, the fuzzy or tingling sensation felt when listening to certain recorded sounds can evoke a sense of relaxation and peace. Consumers who are fans of ASMR may gravitate towards keyboards with PBT, lubricated, or soft-sounding keycaps, as these offer an auditory benefit for fans of gentle sounds.

Trend - Skincare brands are experimenting with microcrystals to help consumers achieve clear, wrinkle-free skin. Microcrystals work to exfoliate the skin, helping remove dead skin cells and debris from the outer layer. This helps address signs of aging and plumps the skin for a more youthful appearance.

Insight - Consumers often desire to look young and healthy, and many skincare products, especially those crafted with ingredients to promote collagen production, can help reduce signs of aging. Microcrystals can be paired with skincare to enhance the effects, which helps consumers feel like they're getting the most out of their products. Whether it's fine lines or loose skin, microcrystals naturally exfoliate and tighten, which eliminates the need for cosmetic procedures and injections.

Trend - Coffee brands have focused their sustainability goals to the pods and coffee grounds themselves, but some brands are now making machines and brewers that are also eco-friendly. Brewers are being made with low-power functions, recycled (and recyclable) materials, and extended lifespans.

Insight - As more consumers are introduced to convenient and effective eco-friendly alternatives to traditional products, they're more likely to value sustainability when searching for products they intend to use in the long term. Eco conscious consumers are looking for ways to steadily adopt a lifestyle that has minimal environmental impact--and seek out brands that make sustainable claims without asking consumers to change their habits and routines.

Trend - Brands in the sleep industry are transitioning to "greener" business models, and recent products include comforters made from recycled materials. Recycled plastic comforter fillings promote a brands' environmental priorities without altering the quality or lifespan of the products.

Insight - While more people are making sustainable purchase decisions and lifestyle changes, they're also looking for ways to be eco-friendly without altering their quality of life. Brands that help consumers transition to sustainable lifestyles while prioritizing equal (or better) product experiences will have a competitive edge as the market for sustainable products continues to grow.

Trend - Globally, discarded electronics have become a huge source of waste. For some interior design and jewelry brands, this waste presents an opportunity to repurpose materials and create upscale decorative pieces. Furniture and jewelry pieces made from e-waste offer sustainability and a unique selling point.

Insight - The popularity (and often, necessity) of electronics, coupled with brands creating products with shorter life cycles, has had a huge impact on global waste in the last 20 years. Consumers are becoming more conscious of the environmental impact of even "upscale" investments, and more are choosing brands that operate on sustainable business models. These consumers turn to businesses that are able to seamlessly merge sustainable principles with contemporary design.

Trend - CPG brands and food manufacturers are launching cheese-based products made with upcycled ingredients. These products have reduced carbon footprints and long shelf lives. Brands use upcycled ingredients acquired from manufacturing byproducts and excess storage to reduce cost and waste.

Insight - While many consumers prioritize environmentally or socially-friendly products over alternatives, some consumers are unwilling to pay increased costs for these products. These consumers only opt for these products when the price and quality are comparable to the alternatives. This cost-conditional desire has led to brands finding ways to produce environmentally friendly foods while maintaining, or even reducing, production costs. Brands appeal to these customers by turning to upcycling.

Trend - Products in fresh food aisles tend to come in single-use plastic packaging, but F&B brands are now offering paper-based packages, trays and sealing wraps for these items. These packages are recyclable or biodegradable, and don't contain the polyethylene film that's common in paper packaging.

Insight - Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines.

Trend - Users on various social media pages are sharing simplistic, personalizable pasta recipes with cheese as a base. These recipes are accessible enough for any user to join the trend and versatile enough for each content creator to add their own touch to the viral dishes.

Insight - One of the main attractions to food and home cooking is that it brings people together. One evergreen desire for modern consumers is interpersonal connection. People enjoy cooking with their families, friends, and even strangers. When people find breakthroughs or believe strongly in a dish, they take to the internet to share it with others worldwide. These recipes become viral due to a consumer desire for connection and interaction with content creators and other users.