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Social Good Trends

The need for increased action and awareness for local and worldwide social causes is on the rise. Shining the spotlight on innovative charities, community initiatives and cause-related marketing tactics, Trend Hunter’s social good category is here to offer some unique insight into different causes and methods of awareness.
Ideas
Lists
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Insights
Anniversary-Honoring Furniture Series
Anniversary-Honoring Furniture Series
Artek Presents the Paimio Santorium Collection
90 years ago, the Paimio Sanatorium building was completed and to celebrate the special moment, Artek unveils a new Paimio Sanatorium Anniversary collection. The series celebrates the foundation and... MORE
Top 25 Social Good Trends in August
Top 25 Social Good Trends in August
From Upskilling AI Initiatives to Educational Community Events
From sustainable business models to groundbreaking social initiatives, this roundup of social good trends casts a spotlight on the most transformative and heartening trends that are driving change,... MORE
Awareness-Raising Rolling Papers
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
The Last Prisoner Project is a “national, nonpartisan nonprofit dedicated to cannabis criminal justice reform” and recently, the organization went into collaboration with rolling paper... MORE
Accessible Keyboard-Like Devices
Accessible Keyboard-Like Devices
Areum Gu's Matrix5 Offers Multi-Dimensional Communication
Designer Areum Gu’s Matrix5 is a multi-dimensional communication that emphasizes the need for accessibility in modern technology. The keyboard-like device, which is an update to Moadream’... MORE
Chic South Asian Fashion
Chic South Asian Fashion
The Saree Room Offers Modern South Asian Fashion that's Accessible
In a world where shopping for South Asian fashion can be a time-consuming and frustrating endeavor, The Saree Room emerges as a beacon of modernity, affordability, and simplicity. Founded by Sofi in... MORE
Community-Driven Clothing Companies
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
‘Bombas,’ the New York-based company most known as a sustainable and charitable sock brand, is now a full-fledged retailer of socks, t-shirts, underwear, and other garments. The company... MORE
Community-Supporting Business Models
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Ben & Jerry’s is a world-renowned ice cream manufacturer with a multifaceted approach to social good and activism through its ‘Linked Prosperity’ business model and its ‘... MORE
Global Affordable Housing Competitions
Global Affordable Housing Competitions
ICON Challenging Architects & Designers with Initiative 99
ICON, a pioneering construction-scale 3D-printing company, recently announced an affordable housing competition that challenges architects and designers worldwide to envision and submit home designs... MORE
Focus Tech
Brands are creating products to help students concentrate
Trend - Brands are launching new focus-enhancing technology designed to help students better concentrate on their work in remote or hybrid learning environments. These products and features help immerse students in their school work, showcasing the benefits of technology in the classroom and eliminating procrastination and potential distractions from outside sources.

Insight - The rapid rise of remote learning, in hybrid classes, or in busy environments has posed issues for some kids. Distractions in these environments, and/or varying learning styles, can make remote learning a challenge for some students. As a result, parents and educators are becoming interested in technological resources that promote concentration, which helps ensure their students receive the same quality of education without external factors interfering. Focus technology helps students refine their fine motor skills while filtering out background noise, which is especially important for kids under 10.
Workshop Question - How can your brand address the rapid changes that have influenced its industry?
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Popularity
Activity
Freshness
Patterns
Megatrends
Women-Supporting Clothing Brands
Women-Supporting Clothing Brands
'Sozy' Aims to Support Women and Victims of Violence
Sozy is a clothing brand that aims to empower women with soft and comfortable clothing while also supporting women who are victims of violence. The brand was founded by Lanai Moliterno, who wanted... MORE
play_circle_filled Respectful Nudist Beach Campaigns
Respectful Nudist Beach Campaigns
Campaign Aims to Protect the Tradition of Nudism in Catalonia
battle is brewing in Catalonia between nudists and clothed tourists on the region’s pristine beaches. The Naturist-Nudist Federation of Catalonia is leading a campaign to protect the... MORE
Ultra-Extravagant Watch Designs
Ultra-Extravagant Watch Designs
Carl F. Bucherer Introduces the Patravi Scubatec Verde
The Patravi Scubatec Verde is an incredibly luxurious timepiece by high-end Swiss watchmaker Carl F. Bucherer. The watch exudes a sense of meticulous craftsmanship while also aligning with a... MORE
Senior-Friendly Pride Campaigns
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
While LGBTQ+ Pride celebrations have been a symbol of unity and visibility for the community since 1969, there has been a perceived gap in senior-friendly Pride celebrations. The introduction of... MORE
LGBTQ+ Business-Supporting Programs
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
The Daylight App has partnered with Civil Jewelry to offer a new LGBTQ Luxury Rewards program designed to support the LGBTQ+ community. Through this rewards program, the partnered companies will... MORE
LGBTQIA+ Health Resource Services
LGBTQIA+ Health Resource Services
FOLX Health Offers Guidance for the LGBTQIA+ Community
FOLX Health is an LGBTQIA+ healthcare service provider that strives to meet the medical needs of its community. The organization highlights its guidance and resource offerings in a time of increased... MORE
Indigenous-Supporting Cosmetics Brands
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Cheekbone Beauty, a St. Catherines, Ontario-based cosmetics brand known for its high-quality, cruelty-free products, has a unique way of driving customer loyalty for its brand. In addition to using... MORE
Charitable QSR Burger Campaigns
Charitable QSR Burger Campaigns
The A&W Burgers to Beat MS Campaign Supports Canadians with MS
The A&W Burgers to Beat MS campaign is being run in Canada in support of Canadians living with multiple sclerosis as a way to encourage consumers to get involved in a simple way. The campaign... MORE
play_circle_filled Inclusive Driving Campaigns
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Localiza, a prominent car rental company in Brazil, is leading an inclusive driving campaign and the initiative is both commendable and forward-thinking. The brand references statistics that there... MORE
Educational Esports BTEC Programs
Educational Esports BTEC Programs
Minerva's Virtual Academy Launches an Esports BTEC Qualification
Minerva’s Virtual Academy is launching a new BTEC qualification for students pursuing a higher education in esports and gaming. The course will operate through September 2023 and will be led... MORE
Empowering Visual Content Campaigns
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
The initiative titled “#AutisticOutLoud” by Getty Images, in collaboration with global media agency Mindshare and Hiki, is an empowering visual content campaign that addresses the... MORE
Ethical AI Commitments
Ethical AI Commitments
Samsung's Ethical AI Aims to Pioneer a Positive Impact
In the realm of tech giants, Samsung stands out for more than just innovation – it’s about shaping a better future. Their AI vision reimagines technology as ‘Always There’, ‘... MORE
POC-Specific Healthcare Platforms
POC-Specific Healthcare Platforms
Spora Health is an Inclusive Virtual-First Primary Care Provider
Discover a groundbreaking approach to primary care with Spora Health, designed specifically for People of Color. For just $9.99 per month, gain exclusive access to a network of empathetic primary... MORE
Drag-Inspired Fashion Shows
Drag-Inspired Fashion Shows
Ervin Latimmier's Spring/Summer 2024 Embraces a Drag Narrative
Ervin Latimmier’s Spring/Summer 2024 collection was showcased as part of Copenhagen Fashion Week’s New Talent program. The presentation celebrated the vibrancy and tenacity of the drag... MORE
Educational Water Campaigns
Educational Water Campaigns
Suntory Boasts the Mizuiku-Education Program for Children
Suntory considers itself “a global beverage leader that produces a uniquely diverse portfolio” and to offset its activities, the company engages in a few sustainability-focused... MORE
Luxury Footwear Accessories
Luxury Footwear Accessories
Christopher Augmon Introduces the CA Lace Collection
Designer Christopher Augmon’s introduction of the CA Lace Luxury Shoelace Collection presents a blend of high fashion and philanthropy, aiming to make a positive impact through stylish... MORE