Fashion Trends

Trend - Brands in food, beauty and health industries are keeping products fresh with single-use, biodegradable capsules. These capsules allow for precise dosing and ensure that ingredients remain active in-transit, in-store and in customers' homes--all while prioritizing sustainability.

Insight - As more consumers experience climate anxiety and look to cut down their impact, they're turning to solutions that prioritize the eco values that are becoming increasingly important to them. However, these solutions must come with balancing the convenience that consumers have grown accustomed to with the growth of the ecommerce space. Brands that aim to make sustainability "easy" for consumers will be valued more as the climate crisis worsens.