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Artificial Intelligence

Technology as a means to improve who and what the human race is/doing. Think about data, prediction, and technology as a word interchangeable with convenience or ease.
Related Megatrends:
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
AI Training
Workplaces are using generative AI to train and improve employee efficiency
Trend - Workpalces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.

Insight - For many businesses, onboarding is an expensive process, often requiring time and resources invested from multiple other employees and branches of the businesses. As a result, these businesses continually search for ways to streamline the onboarding process while ensuring that new employees are prepared for their jobs. These businesses desire no-compromises automation that is customizable to suit each required role, leading to generative AI being used to create onboarding models.
Workshop Question - How could your brand implement generative AI training processes to improve its overall workplace efficiency?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Policy
Businesses are implimenting formal AI guidelines to ensure ethical workplace operations
Trend - Businesses across a variety of industries are debuting official artificial intelligence (AI) policies. These policies outline when and how AI should be used in workplaces to ensure that AI does not cause damage to the business in any way. This ensures AI is used optimally and productively.

Insight - Since the recent influx of highly utilizable AI tools in recent years, workers across numerous industries have looked to use AI to streamline workflow, improve efficiency, and more. These workers are in various levels of business, from entry-level to head office. This desire for efficiency causes many to overlook the potential harmful effects of AI, such as margin of error or ethical concerns. This created a need for many workplaces to launch formal AI policies to restrict usage.
Workshop Question - How could your company's workplace benefit from implementing formal AI guidelines?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Gastrointestinal Tracking
Health apps are designed to track symptoms of gastrointestinal diseases
Trend - Apps and virtual care that are specifically designed for people with gastrointestinal diseases are on the rise--addressing illnesses like IBS and GERD. These apps both educate and help users track symptoms--allowing them to identify and avoid triggers, and create plans to optimize wellbeing.

Insight - The growth of virtual care and wellness industries has allowed individuals to find community and get ahead of their health, particularly those who have illnesses that are stigmatized. Combining this sense of community with predictive monitoring allows for a personalized approach to healthcare--which isn't always possible in traditional medical settings. Targeted virtual care makes individual lifestyles and needs a priority, while reducing costs for patients.
Workshop Question - How could your brand offer a more personalized approach to its customers' wellbeing?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Mower
Brands are launching smart lawn mowers powered by AI and robotics
Trend - Brands are launching lawnmowers that take advantage of modern artificial intelligence (AI) and robotics. These lawnmowers can automatically patrol lawns with minimal human input. This saves consumers time to spend on more important tasks. These mowers are controlled by apps for simplicity.

Insight - Modern smart homes have nearly every product powered by AI. Consumers are quick to adopt AI doorbells, security systems, vacuums, and more. These consumers strive for automation that improves their quality of life by completing basic tasks and subsequently reducing stress by creating more free time. These consumers are willing to pay premium prices for products that are more efficient, leading to brands launching AI-powered lawnmowers and yard cleaners to reduce maintenance time.
Workshop Question - How could your brand improve traditional household appliances with advanced artificial intelligence?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Co-Parent
AI-based parenting apps help families proactively monitor wellbeing and development
Trend - AI-based support apps for parents of infants and young children are being used for skill development, mental health, and/or health monitoring. These programs offer a proactive approach to supporting child development and help parents collect data in cases that require intervention.

Insight - Using tech to monitor and prioritize skill-building is especially helpful for caregivers with children who have mental or physical disabilities, behavioral challenges, or are displaying symptoms of illness. These smart solutions add an additional layer of support to the parenting process, offer important information for medical personnel if needed, and generally take some of the pressure off for busy parents with multiple priorities on top of childcare.
Workshop Question - How could your brand use AI to simplify its customers' day-to-day?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Focused Care
The healthcare industry personalizes care through AI
Trend - Healthcare businesses and institutions are increasingly prioritizing the use of AI-powered programs and services to help manage and focus patient care. These solutions are typically specialized in their purpose--like programs that prioritize care for people with more than one illness.

Insight - The potential of AI in medicine is vast, but systems that provide comprehensive assessments and care are limited because they would require inter-business or institutional collaboration. Instead, purposeful AI programs help businesses focus their efforts toward care providers' specialties and their own patient needs. Since AI is still (relatively) new in the healthcare industry, providers using focused solutions are helping build the foundations for more extensive programs.
Workshop Question - Which aspects of your customer/patient experience could be improved by AI?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Expanded Care
Virtual healthcare platforms are adopting urgent care services and specialties
Trend - Virtual health services and care have become commonplace, but many are limited in their capabilities. Now, some businesses in healthcare are offering urgent care through their virtual platforms--with services like at-home medical dispatching and fast turnarounds for necessary prescriptions.

Insight - Virtual medicine has made healthcare more accessible as it saves patients time and transportation costs. It also offers opportunities for businesses and institutions in the healthcare industry--especially in expanding their reach. As hybrid (virtual and in-person) healthcare becomes the norm--particularly as online urgent care becomes more effective and expansive--these platforms have the potential to reduce the issue of overloaded hospitals with long wait times for patients.
Workshop Question - How could your brand expand its virtual services to reach more demographics?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Custom Chatbot
Brands are launching services that enable fast creation of personalized chatbots
Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.

Insight - The influx of artificial intelligence in business combined with the introduction of highly-effective generative AI tools has led to an AI arms race in several industries. Even businesses unrelated to AI feel pressured to offer AI-related services in at least one way, whether it be for customer service or workflow assistance. These businesses do not always have the expertise to build and integrate their own AI tools, causing them to seek partners offering custom AI-building services.
Workshop Question - How can your brand leverage personalized chatbot technology to enhance customer service or streamline workflow?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainability AI
Companies are leveraging AI platforms to optimize production and reduce waste
Trend - Companies in the production, retail, and logistics spaces are looking to artificial intelligence (AI) models to reduce emissions. The AI models help optimize production, cut-out excess waste, better manage inventory, and improve overall sustainability using predictive and analytical models.

Insight - In recent years governmental regulatory bodies have placed increased pressure on businesses to reduce emissions and go green. As a response to this, many businesses have made green commitments with strict timeframes, often aiming to achieve net-zero emissions in a matter of a decade. These businesses aim to achieve these goals without reducing their profit margins, meaning they often do not want to hire new departments. As such, they are increasingly turning to analytical AI models.
Workshop Question - How can your brand leverage AI models to optimize production and improve overall sustainability in response to increased pressure to reduce emissions?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends