Automakers are launching motorhomes with rugged frames designed for off-roading
Trend - Automakers are releasing premium motorhomes with durable, rugged builds designed for off-roading. These motorhomes are easier to move around on and off road, making them better for camping than traditional motorhomes. Additionally, rugged motorhomes resist more extreme weather conditions.
Insight - When many consumers go camping or go on road trips frequently, they often choose to invest in a motorhome, rather than renting cottages and camping setups in each location. These consumers prefer motorhomes for the versatility in location, ease of mobility, and the reliable access to resources they provide. However, many motorhomes can only be towed by large trucks, and are too heavy to be suited for off-roading. This creates a market space for rugged, off-roading-ready motorhomes.
Insight - When many consumers go camping or go on road trips frequently, they often choose to invest in a motorhome, rather than renting cottages and camping setups in each location. These consumers prefer motorhomes for the versatility in location, ease of mobility, and the reliable access to resources they provide. However, many motorhomes can only be towed by large trucks, and are too heavy to be suited for off-roading. This creates a market space for rugged, off-roading-ready motorhomes.
Workshop Question - How could your brand create streamlined products for consumers interested in more camping and road trip options?
Trend Themes
1. Rugged Motorhomes - Automakers are releasing premium motorhomes with durable, rugged builds designed for off-roading.
2. Off-roading-ready Motorhomes - There is a market space for motorhomes that can be used for off-roading, providing consumers with more versatility and mobility.
3. Compact and Sturdy Teardrop Trailers - Teardrop trailers are designed to be compact and sturdy, making them ideal for off-road trips and rough terrains.
Industry Implications
1. Automotive Manufacturing - Automakers can explore the production of rugged motorhomes with durable builds to cater to the growing demand of off-roading enthusiasts and frequent campers.
2. Recreational Vehicle Rental - The RV rental industry can embrace the trend of off-roading-ready motorhomes by offering a wider range of options to cater to adventurous travelers.
3. Outdoor Equipment and Gear - Outdoor equipment and gear manufacturers can develop compact and sturdy teardrop trailers to meet the needs of campers who prefer off-road experiences.
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Date Range:
Jun 23 — Jul 23
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