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Health Trends

Providing insight into the most up-to-date trends on health and wellness, healthcare innovation and nutritional foods, Trend Hunter’s health category will keep you at the forefront of how consumers are attempting to maintain physical health and well-being.
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Personalized Nutritional Platforms
Personalized Nutritional Platforms
Alyve Wellness Leverages AI for Custom-Tailored Supplements
London-based startup Alyve Wellness is disrupting the supplement industry with its personalized nutritional platform. Founded two years ago, the company’s online consultation service, powered... MORE
AI-Backed Supplement Development
AI-Backed Supplement Development
Biomdrin's New Technology Pairs Optimal Ingredients Together
Biomdrin is a pharmaceutical company aiming to revolutionize supplement development by leveraging cutting-edge, artificial intelligence (AI) technology. Its AI tool is designed to create personalized,... MORE
Adaptogenic Sparkling Tea Ranges
Adaptogenic Sparkling Tea Ranges
Juni Emphasizes Health-forward Recipes in the Beverage Industry
Juni, an adaptogenic sparkling tea brand created by Jay Shetty and Radhi Devlukia-Shetty, is poised to make a refreshing and health-forward impact in the beverage industry. With a range of flavor... MORE
Comprehensive Fitness Apps
Comprehensive Fitness Apps
Elevate Your Cozy Cardio with Strava: Beyond Fitness Tracking
Upgrade your Cozy Cardio routine with Strava’s ingenious features that transform your workout into an immersive experience. Seamlessly integrate your favorite tunes, podcasts, and audiobooks... MORE
LGBTQIA+ Health Resource Services
LGBTQIA+ Health Resource Services
FOLX Health Offers Guidance for the LGBTQIA+ Community
FOLX Health is an LGBTQIA+ healthcare service provider that strives to meet the medical needs of its community. The organization highlights its guidance and resource offerings in a time of increased... MORE
Powerful Eco-Friendly Cleaning Products
Powerful Eco-Friendly Cleaning Products
Branch Basics is the Perfect Cleaning Solution
Branch Basics is a leading sustainable company specializing in non-toxic cleaning solutions. Branch Basics offers a powerful and versatile solution: Concentrate. This product allows you to replace... MORE
Acne-Clearing Daily Supplements
Acne-Clearing Daily Supplements
CLEARSTEM Debuted MINDBODYSKIN 2 for Acne Management
CLEARSTEM, a skincare brand dedicated to addressing adult hormonal acne, has unveiled its latest product, MINDBODYSKIN 2, which aims to offer a comprehensive solution for acne management. This daily... MORE
Aromatherapy Room Sprays
Aromatherapy Room Sprays
ADORAtherapy's Innovative Scent Blends Enhance Your Mood and Clear Energy
The ADORAtherapy Room Boost Aura Spray collection combines stunning packaging and expertly formulated room and body sprays made with organic ingredients. It is designed for at-home and on-the-go use... MORE
Car Purifier
Brands are launching portable air purifiers fitted to vehicle cupholder slots
Trend - Companies are launching premium air purifiers designed for vehicles. These purifiers either run on battery, USB, or lighter socket power, meaning they are compatible with any car. The purifier helps customers breathe fresh air, even when the car is stored for long periods or is stuffy.

Insight - Recently, major cities around the world have had worsening air quality for a variety of reasons from industrial manufacturing to wildfires and pollution. Consumers in these cities wear masks and run humidifiers and air purifiers at home or in the office to ensure they breathe clean air. However, there are still a number of situations, such as while in a car or at a store, where the air is potentially stuffy and unpurified. As a response, brands are launching new dedicated air filters.
Workshop Question - How could your brand address rising concerns from consumers with regard to personal health in the modern world?
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Megatrends
Top 75 Health Trends in August
Top 75 Health Trends in August
From Drinker-Specific Sunscreens to At-Home Health Providers
The August 2023 health round-up showcases how embedded modern technology has become in the healthcare field. This trend is accelerating as digital capabilities and artificial intelligence models... MORE
Memory Support Dietary Supplements
Memory Support Dietary Supplements
Medterra Elite Memory is Crafted with Beneficial Ingredients
The Medterra Elite Memory dietary supplement is a supportive product for consumers to incorporate into their daily regime as a way to support their memory retention and overall brain health. The... MORE
AI-Backed Immunity Supplements
AI-Backed Immunity Supplements
Inhibinol™ Offers Natural protection "Driven by Science"
Skymount Medical and its partner, Louisiana State University (LSU), worked together to create Inhibinol™, a nutraceutical formulation that leverages artificial intelligence (AI). Using the DeepDrug MORE
Athlete-Targeted CBD Gummies
Athlete-Targeted CBD Gummies
ReCreate CBD Gummies Come in Four Varieties
The ReCreate CBD gummies are a series of cannabis wellness products being launched with athletes in mind to help them maximize their capabilities before, during and after training. The gummies come... MORE
Soothing Herbal Breathing Patches
Soothing Herbal Breathing Patches
The Olbas Breathe Easy Patches are Quick and Convenient
The Olbas Breathe Easy Patches are a convenient new product arriving from the brand in the UK to provide consumers with a way to soothe their breathing when feeling unwell. The product comes with... MORE
Soothing Tea Recipes
Soothing Tea Recipes
Elix Boasts a Delicious Hibiscus Rose Tea Recipe, Featuring Its Product
Elix—a brand known for its emphasis on Traditional Chinese Medicine (TCM)—debuted a soothing tea recipe, featuring its Daily Harmony formula. The Soothing Hibiscus Rose Tea promises to offer a... MORE
Women-Specific Supplement Ranges
Women-Specific Supplement Ranges
These Designs for Health Supplements Come in Two Options
These new Designs for Health supplements are being added to the brand’s product portfolio to provide women with targeted support in a simple way. The dietary supplements come in two varieties... MORE
Easy-to-Dose Kids Medicines
Easy-to-Dose Kids Medicines
FeverAll Children’s Liquid Oral Acetaminophen Comes in Two Flavors
The FeverAll Children’s Liquid Oral Acetaminophen is a new oral suspension liquid developed with the needs of kids in mind to help parents alleviate their symptoms with ease. The product comes... MORE
Indulgent Multi-Vitamin Gummies
Indulgent Multi-Vitamin Gummies
Centrum's Tropical Fruit MultiGummies are Flavorful and Enjoyable
The emergence of multi-vitamin gummies in the health supplement sector speaks to consumer demand for more pleasurable experiences when taking care of the body. Centrum’s Tropical Fruit... MORE
Stylish Performance Uniforms
Stylish Performance Uniforms
Welles Balances Sustainability, Comfort, and Style
Welles markets itself as a new-generation brand that specializes in stylish performance uniforms that emphasize sustainability, comfort, and aesthetics. The co-founders, Rachel Rothenberg-Saenz and... MORE
Mushroom-Powered Matcha Teas
Mushroom-Powered Matcha Teas
DAVIDsTEA Boasts a Delicious & Health-Focused Mushroom Matcha Recipe
DAVIDsTEA supercharges the health benefits afforded by tea with its new mushroom matcha product. Dubbed the ‘Organic Super Shroom Matcha,’ this blend offers a unique and intriguing... MORE
Oatmilk Pumpkin Spice Drinks
Oatmilk Pumpkin Spice Drinks
Chobani Launches Better-For-You Pumpkin Spice Drinks
Chobani is embracing the pumpkin spice craze with the launch of its new Chobani® Oatmilk Pumpkin Spice. This limited batch oat drink is a delightful treat for pumpkin spice lovers seeking a high-... MORE
Candy-Like Vitamin C Supplements
Candy-Like Vitamin C Supplements
Emergen-C Crystals Can Be Enjoyed without Water
Emergen-C Crystals are a candy-like dietary supplement formulated with the immunity needs of consumers in mind to help them enjoy great-tasting support at anytime of day. The product comes in... MORE
New-Age Healthcare Plans
New-Age Healthcare Plans
Kenko Health Offers Plans at Varying Price Points for Modern Consumers
Kenko Health is a company that offers smart healthcare plans for individuals and families in India. Unlike traditional insurance plans, Kenko Health plans cover both large and small medical expenses,... MORE
Functional Sea Moss Gels
Functional Sea Moss Gels
Planted Seeds Introduced the Blue Gold Sea Moss Gel & Green Gold Sea Moss
Planted Seeds recently expanded its range of functional sea moss offerings to include the Blue Gold Sea Moss Gel and the Green Gold Sea Moss. Operating within the realm of wellness and naturally... MORE
Virtual Period Pain Clinics
Virtual Period Pain Clinics
Daye is Gearing Up to Launch Its Period Pain Clinic
Daye, an innovative and sustainable period product brand that is most well-known for its clinically validated organic CBD tampons, continues to push boundaries within its industry with the... MORE