Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.

TOP 20 WEEKMONTH2 MONTHS

#1: 20 Holistic Matcha Products

From Decadent Body Scrub Bars to Portable Hand-Held Frothers FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Crystal Clear Absinthe Spirits

The Devil’s Botany London Absinthe Doesn't Cloud When Diluted

The Devil’s Botany London Absinthe is a crystal clear version of the spirit that promises to avoid the louche effect to keep it looking crisp and natural when diluted in a cocktail. The spirit was... MORE

Ultra-Modern Functional Sodas

Vibe Unveils a Line of Functional Sodas in Three Fruity Flavors

Vibe, a beverage brand under Asahi Lifestyle Beverages, has introduced a selection of functional sodas encompassing three distinct flavors. The development of this beverage range was informed by... MORE

Creamy Butterscotch Caramel Milkshakes

Chick-fil-A's New Caramel Crumble Milkshake Has Arrived

Available just in time for the final few weeks of summer Chick-fil-A is introducing the new Caramel Crumble Milkshake. The creamy Caramel Crumble Milkshake was originally tested in the Salt Lake... MORE

Transparent Farm-to-Can Cocktails

Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients

Derived from the farm-to-table movement, the farm-to-can cocktail is a popular concept, refering to alcoholic beverages made with locally sourced, farm-fresh ingredients that come in the convenience... MORE

QSR-Backed Spiced Rums

KFC Collaborates with Dead Man's Fingers On the '11 Herbed and Spiced Rum'

KFC, the American fried chicken chain, has announced a new partnership with Dead Man’s Fingers, a rum brand based in Cornwall, England. The tie-up is KFC’s first spirit-based release,... MORE

Collaborative Whiskey Debuts

Pernod Ricard and Rabbit Hole Distillery Launch Mary Dowling Bourbon

Renowned French spirits company Pernod Ricard has ventured into a collaborative endeavor with Rabbit Hole distillery founder, Kaveh Zamanian, giving rise to a new bourbon brand called Mary Dowling.... MORE

Mushroom-Powered Matcha Teas

DAVIDsTEA Boasts a Delicious & Health-Focused Mushroom Matcha Recipe

DAVIDsTEA supercharges the health benefits afforded by tea with its new mushroom matcha product. Dubbed the ‘Organic Super Shroom Matcha,’ this blend offers a unique and intriguing... MORE

Bespoke QSR Beverages

Starbucks Canada Debuted New Ways to Enjoy Summer Drinks

Starbucks is always finding innovative ways to cater to its customers’ tastes, and this August is no different. With summer in full swing, the popular coffee chain is offering new... MORE

Drought-Friendly

Food and beverage brands offer products based in water-conserving ingredients

Trend - As climate change worsens, eco-friendly food and beverage products become more popular. Now, natural ingredients that can be made with limited quantities of water are being touted as drought-friendly options in the food and beverage space.

Insight - The impact of climate change is now more visible--and rising temperatures, droughts, pollution and natural disasters are increasingly causing eco-related anxiety among consumers. As people learn more about the issue, they're less satisfied with surface green branding claims from businesses, and more interested in those that are able to show their impact. When brands align themselves to specific and measurable environmental goals that people are familiar with, they're better able to gain the trust of the increasingly discerning eco-conscious consumer.

Workshop Question - How could your brand better establish itself as protective of the environment?

5.8

Score

Popularity

Activity

Freshness

Patterns

Megatrends