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Trend Hunter in Strategy

Strategy Highlighted Four Insights from Trend Hunter's 2019 Trend Report

— January 11, 2019 — About
Staying ahead of consumer demands in the retail industry is no easy task, which is why brands are leveraging Trend Hunter’s crowd sourced database to fuel new ideas and to get inspired. Strategy looked to Trend Hunter’s 2019 trend report to better navigate the changes happening in the retail industry and highlighted four key insights to look for this upcoming year.

Retail Retreat, Retail Tech Directory, Zero Waste Retail and Browse Buying were listed by Strategy in an article titled “What’s next for retail in 2019 -- Four trends Toronto-based Trend Hunter predicts will dominate the sector over the next year.” Each topic acknowledges the changes occurring in the retail industry, and includes examples to help brands find inspiration, and stay ahead.

Read the full article on Strategy here and download Trend Hunter's 2019 trend report here.
Trend Themes
1. Retail Retreat - Opportunity for brands to create unique retail experiences that offer an escape from the traditional shopping environment, attracting consumers seeking novelty and entertainment.
2. Retail Tech Directory - Opportunity to develop innovative technologies and platforms tailored for the retail industry, optimizing operations, enhancing customer experiences, and driving digital transformation.
3. Zero Waste Retail - Opportunity for brands to adopt sustainable practices and minimize waste throughout their retail operations, appealing to environmentally conscious consumers and reducing their environmental footprint.
Industry Implications
1. Retail - Disruptive innovation opportunities in creating novel and immersive retail experiences, leveraging technology, and implementing sustainable practices.
2. Technology - Disruptive innovation opportunities in developing retail-focused technologies and platforms to optimize operations, enhance customer experiences, and enable digital transformation in the industry.
3. Sustainability - Disruptive innovation opportunities in helping retailers adopt zero waste practices, develop eco-friendly packaging and distribution solutions, and meet the demands of environmentally conscious consumers.
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