Ellen Smith

Asian-Canadian and woman-owned ‘Ginto Studio’ is on a mission to celebrate the rich heritage of Asian cultures through fine jewelry that’s made for everyday wear. Named after the... MORE

The Charles Jeffrey LOVERBOY Homeware collection is a vibrant and playful line of home decor items featuring whimsical creature that draw from the artist’s bank of reoccurring motifs. The... MORE

K-pop group Aespa has teamed up with tech accessories brand Casetify to release a collection of phone cases, AirPod covers, and other tech accessories. The collaboration includes a range of colorful... MORE

Xula has released a new CBD-infused preroll called the “Period Preroll,” which is positioned to help alleviate cramps and other menstrual discomfort, all while being made with 100%... MORE

Beyonce is set to host a special event called “Club Renaissance” in Los Angeles this December. The event, which is being held in partnership with Amazon Music, will take place at the... MORE

Givenchy and Disney have teamed up to celebrate Disney’s 100-year anniversary with a special capsule collection that pays homage to the beloved characters. Included are a range of clothing and... MORE

Drake’s clothing line, October’s Very Own, is releasing a new capsule collection for women featuring denim and velour tracksuits. Just in time for the winter season,  the... MORE

The release of Nike’s Air Jordan 5 sneakers are sure to be a hit among sneaker enthusiasts and fans of the sport alike. The University Blue edition features a blue and white color block... MORE

Salon-quality hair is now available at-home with the launch of plant-based Keratinworks – a collection of soothing products uniquely designed to keep hair healthy, and strong. As the winter season... MORE

Sweat in uncomfortable places is a universal experience during the summer, which is why the Stay Dry Comfort Bra from Proof is a summer staple for those seeking more practical undergarments. In... MORE

More than a sportswear manufacturer, ASICS is a brand that aims to empower athletes from the ground up – the brand’s latest iteration of this mission was seen in an innovative mind-uplifting... MORE

After 14 years of using the same default font, Microsoft plans to undergo a change. Years ago, Calibri replaced the classic Times New Roman, and once again, the tech giant is ready for a change.... MORE

Fan-favourite beauty brand Anastasia Beverly Hills is back with a new product dubbed the ‘Face Palette.’ Perfect for those on the go, this three-in-one item arrives with all one needs to... MORE

Companies marketing menstrual products typically take a highly gendered approach, boasting packaging that takes on traditionally feminine motifs, like pink colorways and flower patterns. Enter Cycle... MORE

Step: Culture Map is the latest app helping people document local spots they want to remember. This app is for those metropolitan explorers who have passed a location they’d like to re-visit,... MORE

Among many things, this year has taught consumers the importance of making one’s space comfortable, and those hoping to elevate their interiors should look no further than Cold Picnic’s... MORE

Glossier’s Cleanser Concentrate is the latest skincare product to be added to the beauty brand’s catalogue of products. Beloved by Millennials, Glossier is a cult-favorite beauty brand... MORE

Doritos’ Flat Stanley collaboration is continuing after the Super Bowl, this time with a charitable addition. During the Super Bowl, the chip company played off of the famous ‘Flat... MORE

Beauty entrepreneurs Hannah and Haylee Harrison first entered the industry at the age of 21 with the L.A-based Treat Yourself Studios—now, the pair is back with a beauty line dubbed Treats... MORE

Plants can breathe life into any space, but many struggle to maintain the proper upkeep needed to help these plants not only survive, but thrive—Bloomscape’s Bloom Kits take the... MORE

SKIMS’ bridal robe is available for a limited-time, helping brides look and feel their best as they prepare for their wedding ceremony. For many, the preparation leading up to the ceremony is... MORE

This past year has seen a massive influx of interest in the loungewear industry, with retail adjacent brands releasing their own iterations—7-Eleven’s pajamas were released recently,... MORE

Among many things, this past year has taught consumers of the importance of making a house a home, and A.P.C.‘s 19th Quilts Bedding is aiding in that process. The brand has launched a... MORE

In the summer of 2020, TikTok star Addison Rae announced she would be venturing into the beauty world, now the popular Gen Z content creator has launched her own skincare line dubbed, ITEM Beauty.... MORE

Please Repeat is a newly launched DTC jewelry brand that combines indulgent pieces with everyday wear, aptly boasting the tagline “Extra is never a bad thing.” The DTC model of the... MORE

This past year has demanded a lot from consumers, forcing many to re-think the ways they address their day-to-day health and wellbeing—Oura’s Gold Heritage ring makes this easier than... MORE

Please Repeat is the latest D2C jewelry brand that’s offering a high-end aesthetic at a low price point. Consumers are seeking individuality and accessibility, and brands are responding in... MORE

There has been a recent surge in the discussion surrounding the benefits of probiotic milk, leading one brand to help consumers get their fix in a less tedious way. While the benefits of milk are... MORE

Ensuring you get the right amount of vitamins and minerals is a hard task for most adults, let alone children—which is why the Japanese snack brand Orion’s introduced a vitamin C candy... MORE

Zara’s pet collection has arrived, boasting a blend between practical design and a chic aesthetic. The pandemic has been hard on all individuals, but pets, who get to spend more time than... MORE

Coors Light’s Out-of-Office Office is making those aspiration video call backgrounds a reality. This new promotion from the beer brand understands that most consumers are experiencing a ‘... MORE

McCoy’s ‘The Beast’ campaign takes a hilariously relatable approach to its snack-friendly ad. The chip brand played into the classic ‘hangry’ trope, but kicked it up a... MORE

Zalando’s pre-owned ad plays into the classic post-breakup trope. The ad features multiple slow motion scenes featuring couples mid or post-breakup. In one instance, a woman is throwing... MORE

Supreme’s Spring/Summer 2021has launched, offering consumers an unexpected collection of offerings that span from houseware to apparel. Supreme is no stranger to collaboration and this... MORE

Known for its no-frills furniture at affordable price points, Ikea is positioned as the go-to home essentials brand that blends practicality and style—now, the Swedish furniture giant is... MORE

Ilia is expanding on its Super Serum makeup to offer shades that represent 30 different skintones. The brand first grew in popularity following its light coverage foundation-serum hybrid. Equipped... MORE