Cosmetics Trends

Trend - Widely available, affordable personal care brands are now incorporating retinol into the new body care products--ranging from body washes to lotions. While body care with "active" ingredients was once more specific to luxury cosmetic brands, consumer demand in this space has resulted in large brands making these products more accessible to the average consumer.

Insight - Consumers' expanding knowledge of skincare has resulted in a higher demand for "active" ingredients in products, and this has extended to the body care space. This shift is no longer specific to luxury cosmetics, with more drugstore brands offering these ingredients in similarly novel formulations or products. As personal care continues to be an important part of customers' routines, brands that prioritize affordable but effective ingredients will reach more consumers.