Branding Trends

First impressions are key, especially when it comes to making an impact in the retail and consumer goods market. Showcasing everything from innovative marketing techniques to unique product aesthetics, Trend Hunter’s branding category is here to shed some light on all the different methods brands are using to entice consumers.

TOP 18 WEEKMONTH2 MONTHS

#1: Premium Studio Monitors

KRK Introduces Scott Storch CLASSIC 8ss Studio Monitors for a Limited Time FULL ARTICLE

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Premium Studio Monitors

KRK Introduces Scott Storch CLASSIC 8ss Studio Monitors for a Limited Time

KRK, a respected name in the field of studio monitors, has introduced a groundbreaking addition to its CLASSIC line. In collaboration with legendary music producer Scott Storch, the limited-edition... MORE

Soda-Branded Sweatsuit Merch Lines

poppi Launched a Stunningly Playful & Stylish Sweatsuit Line

poppi, a brand that is well-known for its better-for-you prebiotic sodas, has launched a stylish sweatsuit collection that captures attention by way of its vibrant color palette and whimsical design.... MORE

Awareness-Raising Rolling Papers

VIBES and the Last Prisoner Project Launch RELEASE PAPERS

The Last Prisoner Project is a “national, nonpartisan nonprofit dedicated to cannabis criminal justice reform” and recently, the organization went into collaboration with rolling paper... MORE

Adaptogenic Sparkling Tea Ranges

Juni Emphasizes Health-forward Recipes in the Beverage Industry

Juni, an adaptogenic sparkling tea brand created by Jay Shetty and Radhi Devlukia-Shetty, is poised to make a refreshing and health-forward impact in the beverage industry. With a range of flavor... MORE

Celebratory Artist-Created NFTs

The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st

A recently launched NARS campaign builds upon the successes of the cosmetic brand’s previous web3 endeavors. Dubbed ‘Orgasm, Activated,’ the marketing initiative launched on July... MORE

Cheeky Dog Birthday Kits

Lazy Dog Cookie Co. Enhances Its Product Range with New Additions

Lazy Dog Cookie Co. is introducing new additions to its fan-favorite Pup-PIEs, “the original pie-shaped dog treats,” and a dog birthday kit. This expansion is aimed at enhancing the... MORE

Shine-Enhancing Liquid Lipsticks

Florasis' Flawless Jade Shine Liquid Lipstick is Captivating

Unlike Florasis’ other offerings which are characterized by a strong sculptural aesthetic evoking Chinese tradition, the Flawless Jade Shine Liquid Lipstick is presented in slick modern... MORE

Chinese-Inspired Lightweight Liquid Lipsticks

Florasis' Rouge Lipstick Boast Sculptural Packaging

Florasis gained popularity online due to its stunning engraved lipsticks and the focus on aesthetics extends to the exquisite packaging design which can be observed in its long-lasting and... MORE

Menstruation Merchandising

Brands are launching empowering products that destigmatize menstruation

Trend - Gen Z-focused brands are launching menstruation-inspired products and campaigns that uplift and empower women, aiming to destigmatize menstruation through wholesome branding and marketing. This helps younger women take more pride in their bodies and not resent the menstruation process.

Insight - Marketing practices for menstruation care products are traditionally subtle, using codewords and drawing attention away from the menstruation process wherever possible. This causes young women to feel ashamed and feel they should resent menstruation. These young women want to be knowledgeable and aware of their bodies while feeling empowered, placing pressure on brands to create more uplifting products that do not shy away from the reality of being a woman experiencing menstruation.

Workshop Question - How could your brand reimagine its marketing for younger audiences?

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