Youth Trends

Understanding consumer segments can be a challenge, particularly when it comes to young and hard to please consumers. This category offers some insight into the matter, examining trends around millennials, children’s products, entertainment for kids and even teen and tween culture.

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#1: Gen Z-Targeting Display Concepts

Korea Design Membership and LG Electronics Boasts Forme FULL ARTICLE

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Vibrant Children's Fall Fashion

nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching

Beloved contemporary brand nununu’s newly launched Fall Collection seeks to depart from the subdued ‘sad beige baby’ aesthetic that gained popularity recently and aims to infuse... MORE

Challenging Sensory Games

Toy Mania's Quick Pops Feature Four Game Modes

Toy Mania is introducing Quick Pops as a new range of push and pop games with a challenging component that builds on the success of viral sensory games. Quick Pops are portable handheld games that... MORE

Wooden Military Replica Toys

The M142 HIMARS is a Faithful Recreation of the M142 Launcher

The M142 HIMARS is a wooden kit of a legendary weapon that can be assembled and disassembled by hand. It is a replica of the High Mobility Artillery Rocket System, a truck-mounted launcher that can... MORE

Toy-Themed Snack Collaborations

LesserEvil Collaborates with Disney on Toy Story Lil' Puffs Series

LesserEvil, the better-for-you snack brand, has partnered with Disney and Pixar to bring you the limited-edition Lil’ Puffs collection inspired by Toy Story. These snacks are not only... MORE

All-Natural Kids Oral Care

Risewell's Kids Bundle Features Cake Batter Flavor

RiseWell is known for its science-backed toothpaste powered by Hydroxyapatite, and the brand emphasizes all-natural kids oral care with its special bundle. This youth-focused offering by RiseWell... MORE

Watermelon Mint Kids Toothpastes

Boka is a the Viral Brand Known for Its Fun Toothpaste Flavors

Boka, the personal care brand that has gained popularity on TikTok, is set to launch its newest toothpaste flavor in July: Watermelon Mint. With its fun and refreshing taste, this toothpaste aims to... MORE

Forest-Inspired Screenless Toys

Boogie Board Launched the Sketch Pals Forest Friends Line

In the digital era, many parents are looking for screenless toys and unplugged entertainment options for their children. This genre of play carries a range of benefits, some of which include... MORE

Mindful Children's Books

Kids for Culture® Unveils the ABC Affirmation Board Book & Flashcards

Kids for Culture®, a brand dedicated to promoting diversity, self-love, and self-awareness through play, has launched an inspiring new product line centered around mindfulness. The ABC Affirmation... MORE

Graphene Bedding

Graphene is being incorporated into bedding to increase durability

Trend - Graphene is becoming a notable material in active and outerwear, and brands that offer bedding are now exploring its benefits. Graphene's strength, combined with its antibacterial and thermoregulating benefits, make it especially useful for frequently used items like pillows and bedsheets.

Insight - The market for sleep health/wellness is growing, and bedding is an important aspect of adequate sleep for many consumers. With concerns like allergens, bacteria, and frequent use--people searching for bedding are looking to brands that offer materials that address these issues. Durability, hypoallergenic materials and thermoregulation are all key priorities, and brands that are investing in innovative solutions at mid-range prices are making the industry more competitive.

Workshop Question - Which materials could your brand explore to create products with longevity?

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