Going viral online requires a single piece of content to drastically impact or influence the internet. This content can range from a funny pet video, to a politically charged open letter, making the concept of 'going viral' something unpredictable, and difficult to grasp. In light of this, Trend Hunter's Armida Ascano spoke with The Globe and Mail about the process and implications of viral culture through the lens of fashion.
The article titled 'This is how a piece of clothing goes viral' by Stacey Lee Kong explores fashion pieces that have gone viral online, the psychology of viral trends, and the cultural implications that surround these fashion items. The article explains that viral culture pre-dates social media, as, Armida cites "mainstream popularity of JNCO jeans in the 1990s and Air Jordan 1s in the eighties as past examples of this phenomenon."
Read the full article on The Globe and Mail here.
Armida Ascano in The Globe and Mail
Trend Hunter's CIO Explores Viral Fashion Trends
Trend Themes
1. Viral Fashion Trends - Opportunity to create and market unique fashion pieces that have the potential to go viral online.
2. Psychology of Viral Trends - Opportunity to study and understand the psychological factors that drive viral trends, leading to the development of effective marketing strategies.
3. Cultural Implications of Viral Fashion - Opportunity to explore and tap into cultural influences in fashion, creating products that resonate with specific communities and have viral potential.
Industry Implications
1. Fashion Design and Manufacturing - Opportunity for fashion designers and manufacturers to create innovative and unconventional fashion pieces that capture the attention of online audiences and go viral.
2. Market Research and Consumer Psychology - Opportunity for market researchers and consumer psychologists to analyze viral trends in fashion and understand the underlying factors that contribute to their success.
3. Social Media Marketing and Influencer Campaigns - Opportunity for social media marketers and influencers to leverage viral fashion trends and create engaging content that drives online engagement and brand awareness.