Underwear Trends

Examining a sub segment of the lingerie category, Trend Hunter’s underwear category offers a glimpse into the latest ideas and developments in lingerie campaigns, modern underwear and eclectic undergarment designs.

TOP 20

#1: Adaptive Shapewear Collections

SKIMS Adaptive Was Made for People with Limited Mobility FULL ARTICLE

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Insights

Colorful Pride Lingerie Campaigns

Bluebella Launches Pride Campaign with British Singer Girli

Bluebella has unveiled its latest campaign to celebrate Pride, fronted by Queer British singer Girli, marking the brand’s continuous commitment to inclusivity and diversity. The campaign... MORE

Inclusive Swimwear Collections

Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre

Londre Bodywear, a sustainable and size-inclusive brand, is partnering with Sports Illustrated Swimsuit Model and body neutrality advocate, Sixtine Rouyre, for a new collection. Scheduled to launch... MORE

Versatile Comfortable Everyday Bras

The Vibrant Body Company Boasts the EveryWear Bra™

A comfortable everyday bra is a needed staple in everyone’s wardrobe and brands like The Vibrant Body Company are on a mission to create the most versatile silhouettes. The EveryWear Bra™ is... MORE

Exclusive Holiday Loungewear

The SKIMS Holiday Gift Shop Features 15 Limited-Edition Items

If you’re looking to start your holiday shopping a little early, the SKIMS Holiday Gift Shop is a great place to start. The new collection comes right on the heels of the brand’s Soft... MORE

Affordable Intimates Brands

Walmart Launches Joyspun, its New Sleepwear and Intimates Line

Walmart is expanding its portfolio of comfortable and affordable apparel to include a sleepwear and intimates label, Joyspun. Joyspun will serve as the updated replacement for Walmart’s previous ‘... MORE

Hands-Free Wearable Breast Pumps

Jellie Collect is Discrete, Hands-Free, and Comfortable

Jellie Collect, the hands-free wearable breast pump, is designed to create a gentle suction to collect breast milk. With the press of a button, the pump is ready to go and start collecting milk for... MORE

Inclusive Lingerie Brands

Victoria’s Secret Just Launched a New Lingerie Brand Called Elomi

In an effort to keep up with the demand for more inclusive sizing and representation of more diverse body types, Victoria’s Secret has just launched a new lingerie brand called Elomi. Elomi... MORE

Reusable Menstrual Undies

Bfree Cup Boasts a Modern Design of its Leakproof Undies

Many consumers are looking into reusable menstrual undies as they look for ways to lead more sustainable lifestyles. Bfree Cup, which is a Canadian health and wellness company that specializes in... MORE

Sensory Keyboard

Brands are launching keyboards that make satisfying sounds when pressed

Trend - Keyboard manufacturers are creating keyboards using special keycaps and switches in order to appeal to fans of ASMR and soft, gentle sounds. These keyboards are crafted using special keycaps, lubrication, and materials that help customize the sound emitted when a key is pressed.

Insight - More people are seeking ways to enhance their work-from-home environments as remote work practices reach an all-time high. For some consumers, the fuzzy or tingling sensation felt when listening to certain recorded sounds can evoke a sense of relaxation and peace. Consumers who are fans of ASMR may gravitate towards keyboards with PBT, lubricated, or soft-sounding keycaps, as these offer an auditory benefit for fans of gentle sounds.

Workshop Question - How can your product/service appeal to appeal to customers who enjoy sensory experiences?

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