Transportation Trends

Trend - E-bikes are inherently less sustainable than traditional bikes as they include motors and batteries. Brands are responding to this with bikes made out of vegan and sustainable materials, effectively surmounting these concerns for those interested in purchasing e-bikes.

Insight - Sustainability and animal cruelty are prevalent concerns in the e-bike market, as premium bikes are often adorned with animal leather seats, handlebars, and accents. Traditional bikes are the first choice for vegan customers looking for travel that suits their lifestyles. While e-bikes offer countless features that traditional bikes do not, these e-bikes need to incorporate materials that suit eco-friendly and vegan lifestyles in order to access this broader market.