Top Sites Trends

Trend - As inflation financially constrains consumers, cashback programs from banks and businesses are becoming more popular. Now, some brands are focusing on consumers with greater or more specific needs with these reward systems--including students, caregivers and those struggling with high costs.

Insight - Rapid inflation, price gouging and stagnant wages are impacting North Americans, and more people are looking for ways to reduce their daily expenses in order to manage. Consumers are now turning to discount businesses and increasingly relying on brands that accommodate the barriers they face in order to retain their financial stability (or achieve it).