Sports Trends

Trend - A number of coffee brands have begun offering ready-to-drink products that combine coffee and protein. These functional beverages feature the performance-focused benefits of both ingredients and deliver them in a single format that prioritizes taste.

Insight - Fitness enthusiasts routinely turn to protein shakes and caffeine-based drinks when looking to enhance their exercise performance and recovery. However, these are traditionally offered as separate products, the latter of which tend to arrive in the form of extra-strong pre-workouts. As a result, several brands have begun releasing a milder two-in-one product that blends coffee's flavor and energizing effects with the muscle-building properties of a protein shake.