Shoppable short-form video content enhances digital shopping experiences
Trend - Shoppable short-form video content and ads are becoming increasingly prominent digital strategies among brands across industries. This content merges traditional ads with modern tech habits--offering customers more engaging and convenient forms of online shopping.
Insight - The ecommerce industry's growth has been heavily influenced by the convenience of shopping online. However, what's kept brick-and-mortar relevant is that it lets customers test, sample, and see products in person--reducing hesitancy during purchase and making consumers more confident in what they choose to buy. Now, consumers are turning to brands with platforms that offer the convenience of online shopping, while using interactive tech to more effectively showcase product features.
Insight - The ecommerce industry's growth has been heavily influenced by the convenience of shopping online. However, what's kept brick-and-mortar relevant is that it lets customers test, sample, and see products in person--reducing hesitancy during purchase and making consumers more confident in what they choose to buy. Now, consumers are turning to brands with platforms that offer the convenience of online shopping, while using interactive tech to more effectively showcase product features.
Workshop Question - How could your brand more effectively engage customers with its online experiences?
Trend Themes
1. Shoppable Short-form Video Content - Brands are offering customers more engaging and convenient forms of online shopping through shoppable short-form video content and ads.
2. Live Stream Shopping - Live stream shopping has become an increasingly popular trend, with YouTube teasing a feature that will allow creators to co-host live stream shopping events on the platform.
3. Interactive Click-to-shop Video Ads - AdAdapted has launched shoppable video ads that allow consumers to shop as they watch, thereby making e-commerce campaigns more integrated into an advertising strategy.
Industry Implications
1. Ecommerce - Companies are using technology to showcase product features and to provide a frictionless shopping experience, thereby redefining the ecommerce space.
2. Advertising - Innovative ad formats like shoppable video ads are disrupting the advertising industry and allowing brands to drive more conversions and sales.
3. Social Media - With the rise of platforms like Inspire, companies are adopting easily-digestible content formats to drive sales and to compete with other social media sites.
