Publicity Stunts Trends

Trend - Graphene is becoming a notable material in active and outerwear, and brands that offer bedding are now exploring its benefits. Graphene's strength, combined with its antibacterial and thermoregulating benefits, make it especially useful for frequently used items like pillows and bedsheets.

Insight - The market for sleep health/wellness is growing, and bedding is an important aspect of adequate sleep for many consumers. With concerns like allergens, bacteria, and frequent use--people searching for bedding are looking to brands that offer materials that address these issues. Durability, hypoallergenic materials and thermoregulation are all key priorities, and brands that are investing in innovative solutions at mid-range prices are making the industry more competitive.