Pets Trends

Trend - Pet brands are creating pet meal enhancers that are based in the same wellness trends that appeal to consumers for their own purchases. Cultured meat, alternative protein and wellness marketing are being re-presented to pet parents--allowing brands to stand out in a competitive market.

Insight - The "humanization" of pets is a trend that's pushed the growth of the pet care industry--where consumers' want the same standards and quality of life for their pets as they create for themselves. Now, more consumers are taking the same approach to buying for their pets as they do their own purchases--through educating themselves about the products, making ethical choices, and adapting their purchases to their pets' individual needs and preferences.