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New Ventures Trends

Entering the marketplace can be a daunting experience, particularly for new businesses, resulting in a plethora of new and innovative techniques to help market up-and-coming brands. Highlighting trends around new business ventures, online retail techniques and in-store services, this category is showcasing the variety of business strategies brands are using to get ahead of the competition.
Ideas
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Insights
On-Demand Telehealth Subscriptions
On-Demand Telehealth Subscriptions
'RelyMD' Launched a Subscription Service for Quick Healthcare
RelyMD, a digital health company that provides on-demand telehealth services, has launched a new way for patient groups to receive care. Through its MYidealDOCTOR brand, organizations can now... MORE
Mental Health-Focused Healthcare Tools
Mental Health-Focused Healthcare Tools
GOeVisit Launched a Mental Health Support Service
GOeVisit is a Canadian telehealth company that offers virtual medical consultations for over 450 minor illnesses. Recently, it has added a mental health module to its platform, allowing Canadians to... MORE
Back-to-School Shopping Services
Back-to-School Shopping Services
Staples Teams Up with DoorDash to Release a New Delivery Service
Staples and DoorDash are collaborating to provide consumers with same-day, on-demand delivery for Staples products. This program was created to help back-to-school shoppers get all of their academic... MORE
Luxury Skincare Brands
Luxury Skincare Brands
Cozy Earth's Fount Society Emphasizes Natural and Sustainable Products
Cozy Earth, a company known for its high-end bedding and homeware collections, recently launched a new luxury skincare brand rooted in the health and wellness movement. Dubbed Fount Society, this... MORE
Workplace AI Use Frameworks
Workplace AI Use Frameworks
Deutsch Telekom's Nine Guidelines Ensure Safe and Fair AI Use
Deutsche Telekom is one of the leading telecommunications companies in the world, with a presence in more than 50 countries and over 200 million customers. As a digital pioneer, Deutsche Telekom... MORE
Automaker AI Use Policies
Automaker AI Use Policies
The Seven Principles for AI from BMW Outline Ethical Workplace AI
The BMW Group is a leading company when it comes to integrating Artificial Intelligence (AI) and using it for the digital transformation of the automotive industry. The company uses AI throughout... MORE
Cucumber Jalapeño Tequilas
Cucumber Jalapeño Tequilas
1800 Tequila's Flavor Innovation from is 1800 Cucumber & Jalapeño
Introducing the latest flavor innovation from 1800 Tequila - 1800 Cucumber & Jalapeño! This refreshingly spicy tequila is the perfect choice to savor in the remaining weeks of summer and beyond.... MORE
Robot-Improving AI Tools
Robot-Improving AI Tools
DeepMind Unveiled the 'RT-2' AI Focused on Robotics Intelligence
The ‘RT-2 AI’ from DeepMind is a new model that translates vision and language into action for robotic control. It is the first of its kind to learn from both web and robotics data, and... MORE
Neurodiverse Workplace
Companies are launching initiatives designed for neurodiverse workforces
Trend - Corporations are launching DEI programs and initiatives designed to support the careers and lives of neurodiverse employees. These programs ensure equality in hiring patterns, resource access, and worker compensation. These benefit businesses by improving employee satisfaction and retention.

Insight - In the post-pandemic working world, employees have many options for workplace culture, such as finding flexible working hours, locations, or compensation. Employees each have preferences, such as wanting more flexibility or a larger wage. However, workers quickly leave jobs where they feel they do not belong, resulting in high turnover for less desirable workplaces. Companies are avoiding this fault by launching new DEI initiatives that, in addition to other protected classes, support neurodivergent workers.
Workshop Question - How could your brand ensure its DEI programs and initiatives make all potential employees feel welcome and supported?
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Megatrends
LGBTQ+ Business-Supporting Programs
LGBTQ+ Business-Supporting Programs
The Daylight App and Civil Jewelry are Rewarding LGBT Spending
The Daylight App has partnered with Civil Jewelry to offer a new LGBTQ Luxury Rewards program designed to support the LGBTQ+ community. Through this rewards program, the partnered companies will... MORE
Supportive Sleep Supplements
Supportive Sleep Supplements
Plexus Sleep™ by Plexus Worldwide Adds to the Brand's Roster
Plexus Worldwide, the wellness-focused brand known for its hydration and nutrition-enhancing products, expands its roaster of offerings with this supportive sleep supplement. Plexus Sleep™... MORE
Power Outage-Ready Routers
Power Outage-Ready Routers
Comcast's Storm-Ready WiFi Ensures Connectivity in Adverse Conditions
The Storm-Ready WiFi is a new device from Comcast that aims to keep customers online during storms and power outages. It is a Wi-Fi 6 extender that works with compatible Xfinity Gateways to create a... MORE
Healthcare Payment Platforms
Healthcare Payment Platforms
OneBill Partners with Healthcare Providers on Payment Solutions
OneBill is a cloud-based medical billing software that helps healthcare providers automate their quote-to-cash process and manage complex pricing offers. OneBill allows healthcare providers to... MORE
Smart Healthcare Imagine Subscriptions
Smart Healthcare Imagine Subscriptions
GE Healthcare's 'Smart Subscription' Covers CT Systems
The ‘Smart Subscription’ is a subscription-based service for Computed Tomography (CT) applications that GE Healthcare offers to its customers. It allows them to automatically receive the... MORE
Accountable Workplace AI Policies
Accountable Workplace AI Policies
Google's AI Principles Guide Ethical Use of AI Tools
Google has published seven principles to guide its work in AI development and use. These principles are meant to ensure that its AI products and services are developed and used responsibly, and that... MORE
Mobile Convenience Apps
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Kum & Go has successfully unveiled its latest mobile application along with the much-anticipated ‘&Rewards’ program. The new app showcases an enhanced rewards system and... MORE
Hybrid Game Console Sequels
Hybrid Game Console Sequels
Nintendo is Sending Out Developer Kits for the Switch 2
Nintendo is officially sending out developer kits to game studios in advance of the release of the Nintendo Switch 2 home console. This is the follow-up to the best-selling Nintendo Switch, meaning... MORE
Cross-Platform Game Purchases
Cross-Platform Game Purchases
Xbox Studios Announced that Starfield will be a 'Play Anywhere' Game
Xbox Game Studios and Bethesda Softworks announced that the highly anticipate upcoming science fiction space exploration RPG titled ‘Starfield’ will be an official Xbox ‘Play... MORE
Expanded Esports Monitor Partnerships
Expanded Esports Monitor Partnerships
AGON by AOC Extended its FURIA Esports Partnership
AGON by AOC is a gaming monitor and peripherals brand that aims to empower esports excellence by providing cutting-edge technology and performance to gamers around the world. One of its global... MORE
Esports Betting Partnerships
Esports Betting Partnerships
Abios Partnered with Dragoni on a Betting and Statistics Solution
Abios, the esports data and statistics platform, announced a partnership with Dragoni, the esports tournament betting platform. Through this partnership, Abios will offer its data and statistics to... MORE
Gaming-Focused Web3 Wallets
Gaming-Focused Web3 Wallets
Solvo Refocused its Company on Web3 Gaming with 'Qubit'
‘Solvo,’ a web3 crypto investment app based in London, announced that it is pivoting its operations to focus on web3 gaming crypto wallets under the name ‘Qubit.’ With Qubit,... MORE
Synthetic Data-Trained LLMs
Synthetic Data-Trained LLMs
Stability AI Unveiled Two 'FreeWilly' LLMs Trained on Synthetic Data
‘Stability AI,’ the company most known for its Stable Diffusion image-generation and image editing service, recently announced two new Large Language Models (LLMs) named FreeWilly1 and... MORE
Free Generative AI Apps
Free Generative AI Apps
OpenAI's Android App is Launching on the Google Play Store Soon
ChatGPT is an artificial intelligence chatbot that can answer questions, provide professional input, and generate creative content. It is powered by OpenAI’s language model, GPT-4, which can learn... MORE
Apple-Certified Charging Stations
Apple-Certified Charging Stations
ESR is Releasing the World's First Apple-Certified Charging Dock
The ESR 6-in-1 MagSafe Charger is a powerful and versatile charging station that can charge up to six devices simultaneously, including an iPhone, an Apple Watch, AirPods, and three other devices... MORE
Cosmic Fast Food Concepts
Cosmic Fast Food Concepts
CosMc is a Spinoff Restaurant from McDonald's
CosMc was a character McDonald’s first introduced in the late 80s and now, the global fast food chain is teasing a new spinoff restaurant concept with the same name. CosMc, the part-alien, part-... MORE