Multimedia Trends

Trend - Companies in the boating space have begun entering the metaverse through virtual reality experiences and collectible NFTs. These brands are adapting to the changing Web3 landscape either through the launch of their own metaverses, or by partnering with established metaverses.

Insight - Consumers interested in the boating industry and boating products actively search for new ways to enjoy the age-old lifestyle. This desire has placed pressure on the traditional boating industry to modernize with experiences that simultaneously appeal to boaters and tech-savvy consumers outside of the hobby. The metaverse and Web3 provide new experiences to existing consumers while offering improved accessibility for consumers who wish to engage with the hobby, as the metaverse can be accessed from anywhere.