Mobile Trends

Trend - Brands are creating health-tracking wearables with specific focus on hydration monitoring and hydration reminders. These track the body's hydration levels through attached sensors. This is useful for hotter climates as global temperatures rise, helping people maintain safe hydration levels.

Insight - Consumers are growing increasingly wary of climate change as recent years have shown borderline unlivable temperatures in some areas of the world. This, when combined with heatwaves where authorities urge citizens to drink lots of water and remain in air-conditioned areas, led customers to place more importance on their hydration levels. This directly caused demand for smart wearables to shift from sleep and heartrate tracking to also detailed hydration tracking.