Life Trends

Constantly influenced by pop culture innovations, mass media and cultural elements, consumer lifestyle is continuously evolving to maintain both social and personal developments. Highlighting trends in leisurely activities, consumer behavior and modern entertainment, this category is helping to shed light on how consumer lifestyle is constantly adapting.

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#1: Elegant Sage Green Luggage

Monos Recently Launched the Sage Green Limited Edition Collection FULL ARTICLE

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AI-Enhanced Dating Apps

Tinder is Adding AI Photo Selection to Improve User Swipe Rates

Tinder, one of the most popular dating apps in the world, is testing a new feature that uses artificial intelligence to help users choose the best photos for their profiles. The AI-Enabled Photo... MORE

Flushable All-Purpose Wipes

Twipes are Gently Microbial Biodegradable Wipes That are Safe to Flush

Flushable wipes are often marketed as “flushable,” but in reality, they do not disintegrate properly in the sewer system, causing clogs and environmental hazards—Twipes set out to... MORE

Microcation Planning Services

Going Places Travel Helps Plan the Perfect Short Vacation

Going Places Travel is a travel agency that provides a micro-cation planning service for its customers. The business has 27 offices in 8 countries and 150+ members devoted to making each trip... MORE

Inconspicuous Pet Furniture

Pilar Pirez Manfredi Designs the TAIPEI Pet Furniture Collection

Inconspicuous pet furniture can be top-of-mind for style-forward owners and as such, designs like the TAIPEI collection from Pilar Pirez Manfredi may be of interest. The furniture pieces are meant... MORE

Hybrid Cooler Backpacks

The 'Cooli' is a Canadian Startup Making Hybrid Backpacks for Outdoors

The Cooli backpack cooler is a product from Cooli.ig, a company specializing in innovative and stylish coolers for outdoor enthusiasts. The Cooli backpack cooler is designed to keep your drinks and... MORE

Nude-Friendly Hiking Trails

Bear Naked and Gaia GPS Launched a First-of-Its-Kind Trail System

For National Nude Day, Bear Naked granola and Gaia GPS teamed up to create the first nude-friendly hiking trail system. Launched to increase the accessibility of nude hiking, this trail system... MORE

Gamified Sleep-Tracking Applications

Nintendo's Pokemon Sleep Encourages Healthy Sleep Patterns

Pokémon Sleep is a smartphone app that turns your sleep into entertainment by tracking your sleep patterns and rewarding you with Pokémon. The app works with a device called the Pokémon GO Plus +,... MORE

Lightweight Recliner Chairs

The Nemo Moonlite Elite is Designed for Hikers and Travelers

The Moonlite Elite chair from Nemo is a portable and lightweight camp chair that offers reclining comfort and durability. It weighs only 1 lb 14 oz and packs down to 4 x 4 x 14 inches, making it... MORE

Menopause Tech

Introduction of digital menopause solutions was accelerated by the pandemic

Trend - Brands are increasingly launching digital and technological menopause solutions, as consumers have become more familiar with technology over the pandemic. These products help consumers manage symptoms from home while ensuring they have on-demand access to support through digital channels.

Insight - The pandemic caused women experiencing menopause to feel more isolated than before as in-person medical services were moved to digital platforms. These conditions led to aging consumers becoming more intimately connected to technology than before, increasing the perceived value of menopause-focused technological solutions. This directly caused an increase in demand for smart gadgets, AI-powered solutions, and digital platforms focused on perimenopause and menopause support.

Workshop Question - How could your industry leverage the increase in tech literacy caused by the pandemic?

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