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Interactive Trends

Utilized within marketing strategies, campaigns and event spaces, interactive experiences are reigning supreme when it comes to methods of engaging and attracting consumers. Incorporating techniques such as digital marketing, live-action advertisements and augmented retail displays, brands are using participatory techniques as a means to heighten experiences with greater depth and consumer involvement.
Ideas
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Insights
Community-Supporting Business Models
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Ben & Jerry’s is a world-renowned ice cream manufacturer with a multifaceted approach to social good and activism through its ‘Linked Prosperity’ business model and its ‘... MORE
Automated eCommerce Marketing Tools
Automated eCommerce Marketing Tools
Klaviyo Simplifies the Campaign Creation and Reachout Process
Klaviyo is a marketing automation tool that tracks customer behaviors and activities on your site to trigger corresponding campaigns and one-off engagements across defined marketing channels. It... MORE
No-Code Automated Marketing Services
No-Code Automated Marketing Services
The 'Levity' AI Service Automates Marketing Workflows
‘Levity’ offers an AI-powered SaaS related to marketing and marketing-related workflows. The Levity platform enables no-code automation for workers without a technical background. This... MORE
Fighting Championship-Inspired Partnerships
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
The partnership between New Amsterdam Vodka and the UFC for International Fight Week appeared to be an exciting collaboration that offered various opportunities for UFC fans to engage with the brand... MORE
AR-Powered Gift Sets
AR-Powered Gift Sets
The Moonglow Gift Set Celebrates the Mid-Autumn Festival
In celebration of the Mid-Autumn Festival, Lady M Confections created the Moonglow Gift Set and an augmented reality filter to share the experience of this meaningful occasion related to the harvest... MORE
Refreshing Festival Activations
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
To refresh people in the heat of the summer when they need it most, the Mitchum Fresh Factory is bringing deodorant scents from the UK brand to life at various festival events. The campaign kicked... MORE
Virtual Poolside Shops
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Virtual reality offers a new playground for imaginative design, and the Lacoste virtual shop pushes the boundaries by defying the limitations of reality, providing an unparalleled and awe-inspiring... MORE
DIY Project Metaverses
DIY Project Metaverses
The Home Depot's Campaign on Roblox Inspires Kids to Build
In celebration of the 25th anniversary of its Kids Workshops, Home Depot created a campaign on Roblox to reach new audiences. With Home Depot’s Kids Workshops, kids can go to stores to work on... MORE
Automated Reachout
AI-powered companies offer tools that automate email and mobile outreach
Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.
Workshop Question - How could your brand leverage AI-powered marketing to free workers' time for more complex tasks?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Celebratory Artist-Created NFTs
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
A recently launched NARS campaign builds upon the successes of the cosmetic brand’s previous web3 endeavors. Dubbed ‘Orgasm, Activated,’ the marketing initiative launched on July... MORE
Kid-Friendly Aviation Programs
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
Research conducted by easyJet reveals that 37% of children still perceive piloting as a career reserved exclusively for men and the low-cost airline group is committed to challenging this notion... MORE
Indigenous-Supporting Cosmetics Brands
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Cheekbone Beauty, a St. Catherines, Ontario-based cosmetics brand known for its high-quality, cruelty-free products, has a unique way of driving customer loyalty for its brand. In addition to using... MORE
play_circle_filled Inclusive Driving Campaigns
Inclusive Driving Campaigns
Localiza Will Help People with Down Syndrome Learn How to Drive
Localiza, a prominent car rental company in Brazil, is leading an inclusive driving campaign and the initiative is both commendable and forward-thinking. The brand references statistics that there... MORE
CBD Beverage Sports Partnerships
CBD Beverage Sports Partnerships
Day One Beverages Partners with Phoenix Rising FC
Day One Beverages has announced an exclusive stadium retail partnership with Phoenix Rising FC, marking a notable collaboration between a professional sports franchise and the Arizona-based CBD-... MORE
Leader-Commemorating Restaurant Promotions
Leader-Commemorating Restaurant Promotions
Nando's PERi-PERi Commemorated Mandela Day This Year
Nando’s PERi-PERi, a popular South African restaurant chain, paid homage to Mandela Day—which fell on July 18th—by giving back to the community. In line with the values and legacy of... MORE
Slider-Themed Recipe Contests
Slider-Themed Recipe Contests
There's a Contest for the Best Recipe Using White Castle Sliders
White Castle Sliders are delicious all on their own, but the brand wants to showcase just how versatile its mini burgers are by hosting an exciting new recipe contest. This month, White Castle is... MORE
Automated Customer Engagement Services
Automated Customer Engagement Services
'Braze AI' Uses AI for Reachouts Through Various Channels
‘Braze.ai’ is an artificial intelligence (AI)-powered customer engagement platform that streamlines, personalizes, and optimizes the process of customer reachouts and targetted marketing.... MORE
Interactive Illustrative Refreshment Pop-Ups
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
The Volvic Touch of Fruit Sugar Free A Touch of Colour pop-up is being launched in London as an interactive experience for families to partake in this coming weekend. The pop-up consists of a large... MORE
Judgment-Free Confession Booths
Judgment-Free Confession Booths
The Malibu Confession Booth Celebrates Authentic Self-Expression
Building on its Do Whatever Tastes Good campaign, Malibu is inviting adults to step into the Malibu Confession Booth to immerse themselves in a space where “judgment is left behind and self-... MORE
Magazine-Curated Cannabis Products
Magazine-Curated Cannabis Products
In July 2023, MARY Magazine Debuts Its Partnership with NTWRK
In July 2023, the collaboration between cannabis-forward publication MARY Magazine and NTWRK, “the world’s premier livestream marketplace,” dropped. The partnership delivered a... MORE
Honest Oral Care Initiatives
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
Colgate Totally Honest is a new initiative from the oral care brand that challenges people to come clean about their oral care habits and learn ways that they can take control of their oral health.... MORE
Temporary Retirement Sweepstakes
Temporary Retirement Sweepstakes
Coors Light is Helping Adults to Experience the Retiree Life
Inadequate savings, increasing living costs and the high price of homes are just some of the reasons that the average person may feel that retirement is out of reach, and to give adults a taste of... MORE
Opulent Car-Exploration Experiences
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Lexus India has recently introduced a novel retail concept known as the ‘Lexus Meraki on Wheels.’ This innovative and exclusive experience has been designed with the aim of providing a... MORE
Automated Media Reachouts
Automated Media Reachouts
The Howler AI Platform Automates Media Relations Emails for Marketing
Howler PR reachout platform is a tool that helps businesses get more press coverage by using artificial intelligence to match them with relevant journalists in their niche. Howler also writes... MORE
Anniversary-Celebrating Custom Boots
Anniversary-Celebrating Custom Boots
Red Wing Heritage & Urbanstar Celebrate a 20-Year Partnership
Urbanstar is a multi-brand brick-and-mortar retail space in Rome, Italy, and recently, the shop celebrated its 20-year partnership with American footwear company Red Wing Heritage. The milestone was... MORE