Humor Trends

Commonly used as a source of expression in modern day society, humor and satire is being used by both brands and consumers to showcase status and pop culture awareness. Showcasing trends in pop culture satire, online humor and modern parodies, this category highlights a much more lighthearted approach to consumer-brand interaction.

TOP 20

#1: Food-Shaped Fidget Toys

The ‘Stress Pickle’ Puts a Twist on the Classic Stress Ball FULL ARTICLE

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Splattered Ice Cream Bags

Doublet's Ice Cream Bag is Visually Striking and Packable

The ice cream bag has become a staple for kitschy fashion aesthetics but experimental streetwear brand Doublet takes it one step further with this cheeky design. Doublet’s ice cream bag... MORE

Sticky Skincare Ads

e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"

For its first-ever Big Game commercial, Gen Z makeup brand e.l.f. Cosmetics enlisted Jennifer Coolidge and writer Mike White (both known for the hit series White Lotus) for a Super Bowl ad spot... MORE

Angry Customer Action Figures

Namespace Turned a Modern Cultural Phenomenon into a Collectible

Namespace is injecting a sense of fun into the collectible landscape with a Kickstarter campaign that introduces “.75-inch action figures are based on the modern cultural phenomenon of the... MORE

Fruit-Inspired Sneakers

Nike Showcased the 'Banana' Colorway for its Dunk Low Silhouette

Nike has showcased a new iteration of its iconic ‘Dunk Low’ silhouette, this time the shoe comes adorned in a ‘Banana colorway.’ In staying true to the fruit that inspired it,... MORE

Vegan Milk Initiatives

Starbucks Announced 'CauliMilk' as a Humorous Campaign with a Real Message

Starbucks announced ‘CauliMilk’ on April Fool’s Day as a plant-based milk option for its stores that does not cost an additional surcharge. Also on April Fool’s Day,... MORE

Food-Shaped Fidget Toys

The ‘Stress Pickle’ Puts a Twist on the Classic Stress Ball

The ‘Stress Pickle’ is a quirky fidget toy that is perfect for anyone who enjoys funny novelty gifts and has a love of pickles. Fidget toys are great for relieving stress and keeping... MORE

Pop Culture Novelty Items

The ‘Parks and Recreation: Talking Waffle Button’ Recites Iconic Lines

The ‘Parks and Recreation: Talking Waffle Button’ recites iconic lines and phrases that have been said throughout the beloved series. The waffle takes inspiration from Leslie Knope’... MORE

Unconventional Valentine Cards

The ‘Happy Disingenuous Romance Day Valentine Card’ is Amusing

Those who have a love/hate relationship with Valentine’s Day can send their loved ones the ‘Happy Disingenuous Romance Day Valentine Card’ to show how much they mean to them. The purpose of... MORE

Sensory Keyboard

Brands are launching keyboards that make satisfying sounds when pressed

Trend - Keyboard manufacturers are creating keyboards using special keycaps and switches in order to appeal to fans of ASMR and soft, gentle sounds. These keyboards are crafted using special keycaps, lubrication, and materials that help customize the sound emitted when a key is pressed.

Insight - More people are seeking ways to enhance their work-from-home environments as remote work practices reach an all-time high. For some consumers, the fuzzy or tingling sensation felt when listening to certain recorded sounds can evoke a sense of relaxation and peace. Consumers who are fans of ASMR may gravitate towards keyboards with PBT, lubricated, or soft-sounding keycaps, as these offer an auditory benefit for fans of gentle sounds.

Workshop Question - How can your product/service appeal to appeal to customers who enjoy sensory experiences?

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