Home Consumer Insights

Trend - Brands are launching lawnmowers that take advantage of modern artificial intelligence (AI) and robotics. These lawnmowers can automatically patrol lawns with minimal human input. This saves consumers time to spend on more important tasks. These mowers are controlled by apps for simplicity.

Insight - Modern smart homes have nearly every product powered by AI. Consumers are quick to adopt AI doorbells, security systems, vacuums, and more. These consumers strive for automation that improves their quality of life by completing basic tasks and subsequently reducing stress by creating more free time. These consumers are willing to pay premium prices for products that are more efficient, leading to brands launching AI-powered lawnmowers and yard cleaners to reduce maintenance time.

Trend - Brands are creating towels woven with a waffle-like pattern. These towels dry faster, are more absorbent, and are naturally antibiotic when compared to traditional towels. Towels styled like this are also less prone to mold or unwanted scents due to the aerated design.

Insight - With rising water and energy costs in many regions, consumers are becoming more conscious of how often each textile must be cleaned to remain sanitary. These consumers are drawn to products that stay fresher for longer, effectively saving time and money on cleaning. One such area of concern is the bathroom, where people often leave the same towel for hand-drying for long periods. These consumers are investing in waffle-woven towels for their antibacterial and fast-drying traits.

Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.

Insight - Luxury consumers favor convenience and automation in the home as time-saving measures, rather than cost-saving ones. These consumers have extra money they are willing to spend to make their busy lives easier, leading to fully-equipped smart homes or appliances on timers. One area these strive for more automation in is the kitchen. Previously, these consumers would hire personal human chefs if they did not enjoy cooking themselves. Brands are filling this luxe gap through the use of AI.

Trend - Brands in the home appliance space are launching smart fridges with UV light-controlled crispers that mimic the sun cycle. These fridges extend the shelf life of fruits and vegetables and ensure the foods retain as many vitamins as possible. This technology saves consumers money and time.

Insight - As North American consumers become more interested in personal health and wellness, these consumers incorporate this lifestyle into their daily routines. This includes healthy eating, exercise, and other wellness products. However, as natural, organic foods often retail for more than the regular alternatives, these consumers aim to reduce costs and preserve their foods for longer. This created a space in the industry for smart storage appliances that extend the life of foods.

Trend - While many consumers are familiar with traditional forms of sanitation, such as alcohol-based cleaning products, the pandemic caused more people to get familiar with contactless, electrostatic sprayers for disinfection. These are advanced tools that create barriers against harmful bacteria

Insight - The pandemic caused more importance than ever to be placed on sanitation. From hand sanitizer to medical masks, consumers are now more familiar than ever with critical sanitization practices. With lockdowns creating the perception that the home is a clean, safe sanctuary, many customers have researched new ways to maintain home cleanliness without investing too much time or money. Brands are responding to this by repurposing industrial sanitization technologies for the home.

Trend - Gaming furniture and peripheral brands are launching gaming-focused chairs with built-in surround sound speaker systems. These chairs are immersive and comfortable, offering directional audio without the discomfort of a headset, enabling longer, more enjoyable gaming sessions.

Insight - Modern gamers continually seek devices that improve their performance, comfort, or experience. These players seek whatever products offer a competitive edge without breaking the bank. This involves purchasing multipurpose devices, such as multiplatform peripherals or heavily adjustable chairs for ergonomics. Brands have responded to this pressure by launching furniture with smart features. These appease the consumer's desire for increased performance, cost-saving, and personal comfort.

Trend - Brands in the 3D-printing space are launching printers and materials that can create complex, durable glass structures. This offers more value to consumers in the space, as many regular printers can now create designer glass structures for jewelry or otherwise without specialty equipment.

Insight - Consumers in the 3D-printing space are drawn to tools and services that enable creativity and streamline the creation process. This includes printers that create higher-quality prints faster, as well as software that enables more precise designing of printed works. This desire extends beyond software and hardware to material works as well, as consumer pressures previously moved the industry toward wood filament printing for sustainability, showing a demand for more printable materials.

Trend - Brands are using transparent materials in kitchen appliances. These appliances have a clean, modern aesthetic and make food preparation easier as they allow users to monitor food while it cooks. These products use innovative transparent materials with comparable safety to regular appliances.

Insight - The interior design industry continues to evolve with new design trends and materials, such as natural wood grain or modern glass dining ware. Some of these trends are to the detriment of function, while others enhance it. Customers are increasingly drawn to the latter, favoring products that enhance the convenience of the home, particularly in the kitchen. While most new functions focused on smart features, there also arose a space for new functional materials in the home.

Trend - Brands are creating retro-style kitchen appliances equipped with modern technology. These appliances offer nostalgic designs, bringing a natural, simpler feel to a modern kitchen. These products do not compromise on function or convenience, as they feature modern smart technologies.

Insight - Nostalgia is an evergreen trend when considering customer motivations. When a modern product boasts the right balance between function and nostalgia, the target customer is more likely to purchase the product due to the inherent emotional connection. While many industries embrace nostalgia, such as the entertainment industry offering remakes of past content, others look at nostalgia as a gimmick. This places pressure on more industries to incorporate nostalgia into functional products.

Trend - Brands are launching attachments for showerheads that incorporate aromatherapy into the showering experience. These products enhance showers from just a grooming process to a necessary part of a daily self-care routine. These products are easy to install on existing shower systems.

Insight - Each person has a different shower routine, with some showering in the morning and some at night. For many people, the shower is a calming experience that helps them relax before or after a hard day. Additionally, many people spend more time in the shower than necessary, either listening to music or thinking. While the steam produced by a shower is effective at clearing sinuses and opening pores, the amount of time spent in showers shows that it is a viable space for more value-adds.