What consumers do in their free time speaks volumes to their buying habits, and few people understand this relationship better than Trend Hunter's Senior Vice President of Research Services Courtney Scharf, who's futurist keynote focuses on the Future of Entertainment. In light of this, Courtney sat down with CMF Trends to discuss some of her favorite entertainment experiences of the year.
In an article titled 'What is the future of entertainment?' featured on CMF Trends, writer Laura Mingail focuses on a few specific installations, experiences, and trends to highlight the evolving entertainment industry. Courtney cites the YouTube House Pop-up as a prime example, as it "speaks to a desire for online interests to be translated into the real world, where consumers can connect with like-minded fans."
Read the full article on CMF Trends here.
Courtney Scharf in CMF Trends
Courtney Scharf Discusses the Future of Entertainment
Trend Themes
1. Online-to-offline Experiences - The popularity of the YouTube House Pop-up demonstrates a growing demand for translating online interests into real-world experiences, creating opportunities for businesses to bridge the gap between the digital and physical realms.
2. Fan-driven Entertainment - The YouTube House Pop-up showcases the power of connecting fans with like-minded individuals, opening up possibilities for businesses to create immersive experiences that foster community engagement and loyalty.
3. Evolving Entertainment Industry - Courtney Scharf's discussion on the future of entertainment highlights the continuously changing landscape of the industry, presenting businesses with opportunities to innovate and adapt to emerging trends and consumer preferences.
Industry Implications
1. Event Management - The rise of online-to-offline experiences calls for event management companies to leverage technology and creativity to create unique and immersive experiences that merge the virtual and physical worlds.
2. Social Media - Fan-driven entertainment trends present an opportunity for social media platforms to further foster fan communities and create features and tools that enhance the fan experience and encourage engagement and sharing.
3. Content Creation - The evolving entertainment industry demands innovative content creation strategies that cater to the changing preferences and behaviors of consumers, providing opportunities for businesses to create engaging and personalized content experiences.