Credit Crunch Trends

Reflecting a world where saving money and financial responsibility are highly prioritized, Trend Hunter’s credit crunch category deep dives into everything from budget-conscious shopping to discount innovations and financial tracking techniques.

TOP 20

#1: Protein-Packed Cold Brews

'brüst' Partnered with Denis Shapovalov to Grow its CPG Brand FULL ARTICLE

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AI Credit Repair Experts

Dispute AI is Changing the Credit Repair Industry

Dispute AI is an artificial intelligence software solution that specializes in credit repair and helping consumers sidestep hard inquiries, ineffective disputes and exorbitant fees. This AI has the... MORE

AI-Powered Negotiators

Cleo Launched the 'Haggle It' Tool to Negotiate Transactions

Haggle It is a new tool from Cleo, a company that provides integration and file transfer solutions for businesses. Haggle It helps users negotiate better deals on their rent, bills, and interest... MORE

Comforting Financial Pop-Ups

Experian's Credit Paws Café is a Place to Chat About Money Worries

The constant worry of making ends meet, budgeting effectively or dealing with financial uncertainties is causing more anxiety and a reduced quality of life for many people—and Experian wants... MORE

Adult Breakfast Clubs

Aldi Launched a Breakfast Club for Adults to Provide Support & Sustenance

Amidst a cost of living crisis, Aldi found that nearly half of parents from lower-income families are skipping meals to ensure their children can eat and in response, the discount supermarket... MORE

Financial Conversation Hearts

CIBC's Valentine's Day Campaign Addressed a Relationship Stressor

Money is a major source of contention in many relationships and to bring attention to the connection between love and money, CIBC created a Valentine’s Day campaign that centers around... MORE

Cost-Conscious Resort Getaways

easyJet's 28-Day Escape the UK Holiday is a Tempting Winter Stay

easyJet launched a 28-day Escape the UK getaway that rivals the cost of the average UK household’s monthly winter bills. The escape is priced at £650 per person, per month, and the all-inclusive... MORE

Charity-Focused Payment Features

Non-Profits Can Now Set Up Special 'Charity Profiles' on Venmo

American payment platform Venmo has announced the launch of ‘Charity Profiles,’ a new feature that allows charities and other non-profits to raise money and receive donations directly... MORE

Protein-Packed Cold Brews

'brüst' Partnered with Denis Shapovalov to Grow its CPG Brand

‘brüst’ is a Toronto, Canada-based cold brew coffee startup that is disrupting the industry with a protein-packed coffee varietal. Protein coffee, according to the brand, is excellent... MORE

Menstrual Campaigning

Brands campaign for policies addressing women's concerns in the workplace

Trend - Brands and charitable orgs are addressing how women's health can impact their employment. These brands are raising awareness about how PMS and menopause symptoms can impact one's ability to work, and campaigning for policies (like paid leave) that address this concern.

Insight - Brands are addressing gender discrimination through updated hiring practices, maternity leave, education, and pay equity. However, some of the challenges women face in the workforce are less outwardly visible--but have a significant impact nonetheless. Menstruation and menopause symptoms can impact performance and cause unintended gender gaps at work. Brands that address these concerns with paid leave and extended benefits create more supportive and (therefore productive) workplaces.

Workshop Question - How could your brand create a more supportive and equitable working environment?

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