Commercials Trends

Keeping up with developing consumer interests, commercials are constantly adapting to feature new and unexpected formats. From viral content to innovative brand marketing strategies and humorous campaigns, Trend Hunter’s commercials category is here to showcase all the different methods brands are using to capture consumer attention.

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#1: Traveling Fine Art Campaigns

EasyJet's Get Out There Features Mona Lisa, The Thinker and More FULL ARTICLE

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Traveling Fine Art Campaigns

EasyJet's Get Out There Features Mona Lisa, The Thinker and More

The most travel fine art typically undergoes is between museums, where valuable masterpieces are loaned or exhibited across various cultural institutions to be admired by art enthusiasts worldwide—... MORE

Writer's Strike-Supporting Campaigns

Pure Rush Soap Debuts Campaign to Support WGA Writers Strike

Pure Rush Soap has launched a digital campaign to support the Writers Guild of America (WGA) writers strike. The natural soap brand is offering customers a 15% discount on their orders throughout... MORE

Actress-Starring Liqueur Commercials

This Cointreau Aubrey Plaza Campaign Celebrates the Margarita

This Cointreau Aubrey Plaza campaign has been launched just ahead of summertime to encourage consumers to enjoy a refreshing Margarita the MargaRight way rather than the MargaWrong way. The campaign... MORE

AI-Generated Fatherhood Campaigns

The Glenlivet's Father's Day Campaign Features an AI Script

For its Father’s Day campaign, scotch whisky brand The Glenlivet created a video that shows fathers and their children reading an AI-written script on fatherhood. This campaign aims to show... MORE

Professional Video-Generation Tools

'Synthesia' Creates High-Quality Videos from Text in Minutes

Synthesia is a platform that uses artificial intelligence to make videos from text in many languages. Users can pick from different AI characters or make their own. Synthesia makes video creation... MORE

Text-to-Video SaaS Tools

'Kapwing' Generates 10-Minute Long Videos from Detailed Text Prompts

‘Kapwing’ is an online video editing platform that offers various tools and features powered by artificial intelligence (AI). One of these features is the AI Video Generator, which... MORE

Musical Soda Ads

Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song

Dr Pepper and smooth rapper Yung Gravy have teamed up to create a catchy new track called “Strawberries & Creamin’,” a love letter to the recently launched Dr Pepper... MORE

Next-Gen Contraception Campaigns

Julie Challenges Contraceptive Use Stigma

Your Friends with Benefits is a new commercial from Julie, the next-generation emergency contraception that helps prevent pregnancy after birth control failure or unprotected intercourse. The company&... MORE

AI Movie

Startups are launching generative AI tools to generate full videos from text prompts

Trend - New artificial intelligence (AI)-powered startups are launching tools that create detailed custom videos from detailed text prompts. These tools use generative AI to quickly create and edit videos to the users' liking, which is excellent for creative expression and advertising alike.

Insight - With the influx of artificial intelligence services, consumers and businesses alike are becoming increasingly familiar with integrating this technology into daily tasks. These generative AI tools offer near-instant results for consumers with creative ideas, individual startups, or even large-scale businesses working on ad campaigns. The promise of fast, affordable, personalized products from generative AI has led to consumers gravitating towards these services over alternatives.

Workshop Question - How can your brand incorporate generative AI tools to quickly create personalized videos for customers or advertising campaigns?

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