Celeb Products Trends

Trend - As more consumers turn to healthier alternatives to alcohol, no or low-alcohol beverages and mixers are being infused with vitamins to up their nutritional benefits. Wine, beer, seltzers and mixers are all being adapted for the modern, health-conscious consumer.

Insight - Millennial and Gen Z are changing what social drinking looks like, opting for low abv, healthy ingredients, or alternatives to alcohol altogether--like using cannabis instead. These consumers are increasingly seeking out drinking experiences that help relax them and make them feel good--on top of being better for them. As Gen Z consume less alcohol than proceeding generations, they seek out brands that adapt to their lifestyle and more casual approach to drinking.