Boomers Trends

Focusing on a generation born before the era of the Internet and social media, Trend Hunter’s boomers category is here to shed some light on how aging consumers are spending their time. Showcasing trends surrounding baby boomer lifestyle, health and wellness and technology, this category will highlight everything you need to know about aging consumers.

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#1: 60 Gift Ideas for Dads

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Family-Inclusive Summer Camps

The ZFFC Summer Camp has Scheduled Fun for All Ages

The Summer Camp at Zia Family Focus Center is a fun and educational program for kids going into kindergarten through sixth grade. The camp runs from June 5th to June 30th, 2023, and offers a variety... MORE

Family-Focused Summer Camps

Camp Frenda's 'Family Camp 2' is Designed for Inclusivity

Family Camp 2 is an overnight camp program for the entire family that runs from August 6 to 10, 2023 at Camp Frenda in Port Carling, Ontario. The program offers a variety of activities for all ages... MORE

Oceanic Family Activity Programs

The 'Camp at Sea Program' from Celebrity Cruises is All-Inclusive

The Camp at Sea program is a unique and customizable youth program for kids and teens on board Celebrity Cruises. It offers over 500 different activities in four categories: STEM, Art, Recreation,... MORE

Nostalgic Muscle Cars

AC Cars will Debut a Shelby Roadster-Inspired, 654-HP 'AC Cobra'

The AC Cobra GT Roadster is an upcoming sports car that revives one of the most iconic names in motoring history. It is a modern reinterpretation of the classic ‘AC Shelby Cobra’ from... MORE

Slow Checkout Lanes

Jumbo's Kletskassa is for Chatting with the Cashier

Netherlands-based supermarket chain Jumbo created a special checkout lane called Kletskassa, which translates to “chat checkout,” so that people can actually enjoy talking to the cashier... MORE

Perimenopause Support Apps

'Bearable' Helps Women Track and Manage Menopause-Related Symptoms

Bearable is a perimenopause support app designed to help women manage their symptoms and track their health. The app provides a one-stop solution for tracking various health factors, including mood,... MORE

Cannabis-Infused Bonbons

SASS Launched a Limited Run of Cannabis-Infused, Wine-Filled Bonbons

SASS, a Brooklyn-based confectionery and luxury chocolate maker, has just released a limited batch of heart-shaped cannabis-infused and wine-filled Valentine’s Day bonbons. Made from premium... MORE

Perimenopause-Focused Health Apps

The 'perry' Mobile App Offers Support for Perimenopause Symptoms

perry: Perimenopause Community is a comprehensive mobile app designed to provide support and resources to women experiencing perimenopause. This time in a woman’s life, which typically occurs... MORE

Senior Metaverse

Companies are leveraging virtual reality to enhance elderly peoples' daily lives

Trend - Due to mobility issues and/or other age-related disabilities, senior citizens find it more difficult to connect, travel, exercise, and enjoy outdoor activities. Brands are leveraging the accessibility of the metaverse to create tailored experiences that address these problem areas. Services emphasize social interaction and immersion in the metaverse.

Insight - The pandemic caused levels of perceived isolation to worsen, leading to elderly people feeling even more disconnected from their friends and communities. These individuals found it harder to remain active and access daily services. The rapidly-advancing metaverse arose as a space for innovation in these areas, leading to brands creating curated experiences for elderly people that help with socialization, exercises, mental stimulation, and services such as banking or healthcare.

Workshop Question - How could your brand take advantage of the metaverse to improve accessibility services for customers?

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