AI Consumer Insights

Trend - Workpalces are using generative artificial intelligence to craft training modules, provide feedback, and improve overall onboarding experiences for employees. These AI models deliver accurate feedback more quickly than human workers, saving companies time and money on onboarding.

Insight - For many businesses, onboarding is an expensive process, often requiring time and resources invested from multiple other employees and branches of the businesses. As a result, these businesses continually search for ways to streamline the onboarding process while ensuring that new employees are prepared for their jobs. These businesses desire no-compromises automation that is customizable to suit each required role, leading to generative AI being used to create onboarding models.

Trend - Businesses across a variety of industries are debuting official artificial intelligence (AI) policies. These policies outline when and how AI should be used in workplaces to ensure that AI does not cause damage to the business in any way. This ensures AI is used optimally and productively.

Insight - Since the recent influx of highly utilizable AI tools in recent years, workers across numerous industries have looked to use AI to streamline workflow, improve efficiency, and more. These workers are in various levels of business, from entry-level to head office. This desire for efficiency causes many to overlook the potential harmful effects of AI, such as margin of error or ethical concerns. This created a need for many workplaces to launch formal AI policies to restrict usage.

Trend - Brands are launching lawnmowers that take advantage of modern artificial intelligence (AI) and robotics. These lawnmowers can automatically patrol lawns with minimal human input. This saves consumers time to spend on more important tasks. These mowers are controlled by apps for simplicity.

Insight - Modern smart homes have nearly every product powered by AI. Consumers are quick to adopt AI doorbells, security systems, vacuums, and more. These consumers strive for automation that improves their quality of life by completing basic tasks and subsequently reducing stress by creating more free time. These consumers are willing to pay premium prices for products that are more efficient, leading to brands launching AI-powered lawnmowers and yard cleaners to reduce maintenance time.

Trend - Brands are launching platforms that automate media and customer outreach campaigns with AI. These platforms streamline lead detection, determine the optimal method to reach out, and send the message at an effective time. These enable AI marketing for brands without technical backgrounds.

Insight - Digital marketing continues to grow in competitiveness each year, with more businesses, channels, and voices reaching out to customers each day. In this competitive sector, businesses continually search for a tool that can give them an advantage over competitors. Businesses prioritize freeing up worker time for more intricate tasks, automation of simpler tasks, and reduction of expenses. These businesses are gravitating towards AI platforms to automate a large range of marketing tasks.

Trend - Businesses offer tools enabling clients to build fully-functional chatbots quickly. These bots are trained on custom datasets, making them suitable for internal, consumer-facing, or consulting purposes. Businesses across numerous industries can benefit from personalized low-cost chatbots.

Insight - The influx of artificial intelligence in business combined with the introduction of highly-effective generative AI tools has led to an AI arms race in several industries. Even businesses unrelated to AI feel pressured to offer AI-related services in at least one way, whether it be for customer service or workflow assistance. These businesses do not always have the expertise to build and integrate their own AI tools, causing them to seek partners offering custom AI-building services.

Trend - Companies in the production, retail, and logistics spaces are looking to artificial intelligence (AI) models to reduce emissions. The AI models help optimize production, cut-out excess waste, better manage inventory, and improve overall sustainability using predictive and analytical models.

Insight - In recent years governmental regulatory bodies have placed increased pressure on businesses to reduce emissions and go green. As a response to this, many businesses have made green commitments with strict timeframes, often aiming to achieve net-zero emissions in a matter of a decade. These businesses aim to achieve these goals without reducing their profit margins, meaning they often do not want to hire new departments. As such, they are increasingly turning to analytical AI models.

Trend - Businesses are moving customer service units toward artificial intelligence. AI chatbots for customer service have complete knowledge of any trained dataset, and can deliver instant answers to any related question to any number of customers at a time. This scalability saves money for the business and time for the consumer.

Insight - Some of the largest complaints with e-commerce and online retail interactions are related to misrepresented products, the inability to ask retail workers questions, and the slow response time of online customer service agents, particularly during high-traffic times. However, many customers in this space would rather deal with these challenges than shop physically due to travel or time constraints. This means customers place pressure on brands to improve online experiences.

Trend - Brands in the computer hardware space are launching new hardware with specifications optimized for performing artificial intelligence-related workloads. These AI computing chips are built around creating, hosting, and training AI models as quickly and efficiently as possible.

Insight - The recent influx in popularity for generative pre-trained transformers and other large language models have caused brands across every industry to focus on AI-related products, services, and tools. These brands seek to improve output, either by streamlining existing operations or by launching entirely new ventures backed by artificial intelligence. Due to the large number of companies showing interest in this space, computer manufacturers are responding with hardware dedicated to AI.

Trend - Brands in the artificial intelligence space are launching journaling apps backed by generative AI. These services can help journalers identify patterns in their lives while receiving advice from AI. The AI provides insight into emotional states that otherwise may not have been identified.

Insight - The recent influx of generative AI-powered apps and services has led to many customers seeking out AI-powered apps over regular alternatives. AI typically offers value-adds to applications that would otherwise be very difficult to implement at scale. These customers desire AI for its speed, flexibility, customizability, and personalization, as well as its ability to sort through large amounts of data in an instant. Many such customers desire a personalized AI chatbot for more emotional questions, rather than a massive large language model with a factual focus.

Trend - Just a few years after AI-powered chefs debuted in numerous restaurant pilots, brands are now adapting this technology to the home kitchen. These cooking devices help ensure consistency in cooking while making the process more efficient due to their advanced AI.

Insight - Luxury consumers favor convenience and automation in the home as time-saving measures, rather than cost-saving ones. These consumers have extra money they are willing to spend to make their busy lives easier, leading to fully-equipped smart homes or appliances on timers. One area these strive for more automation in is the kitchen. Previously, these consumers would hire personal human chefs if they did not enjoy cooking themselves. Brands are filling this luxe gap through the use of AI.