The actionable takeaways presented at Trend Hunter's Future Festival are designed to empower all attendees, no matter what industry they represent. APCO Worldwide joined Trend Hunter at this year's one-day innovation event in Chicago, gaining valuable insight into the world of trend research.
Representing APCO Worldwide, Emily Coghlan and Emilie Williams-Sinn recapped their experience in an article titled 'How to Win the Future: Tips From Future Festival.' There, they outlined five key takeaways which include understanding the past's ability to impact the future, shaking up routines to avoid falling into a rut, advice on how to get the best ideas from your colleagues, tips on how to avoid overlooking disruption, and exercises on out-of-scope brainstorming sessions.
You can read the full article at APCO Worldwide here.
APCO Worldwide's 5 Future Festival Takeaways
APCO Recaps Their Future Festival Experience
Trend Themes
1. Future Forecasting - There is an opportunity for companies to invest in tools and experts to better forecast future trends and stay ahead of the competition.
2. Collaborative Creativity - Opportunity for companies to encourage cross-departmental collaboration and idea sharing to drive innovation.
3. Outside-the-box Thinking - Companies should invest in exercises and strategies to encourage out-of-scope brainstorming sessions for creative problem solving.
Industry Implications
1. Marketing - Marketing professionals should focus on future forecasting and creating campaigns that appeal to changing consumer behaviors and preferences.
2. Corporate Training - Corporate training and development companies can capitalize on the need for collaborative creativity by offering workshops and programs that encourage cross-departmental ideation sessions.
3. Innovation Consulting - Innovation consulting firms can leverage the demand for outside-the-box thinking by offering customized brainstorming exercises and problem-solving strategies.